TORONTO, ONTARIO -- 07/29/08 --
At one time or another, most of us have uttered the words, "I can't make miracles." And, it's true, maybe you can't do it - alone. But by joining your efforts with those of others you can sometimes work wonders.
Such an opportunity will be presenting itself at your local Wal-Mart store throughout the month of August, during the Miracles for Children campaign, an annual fundraiser for Children's Miracle Network. When consumers purchase popular Procter & Gamble brands participating in the campaign, a portion of the sales is donated to the local community hospital affiliated with Children's Miracle Network. The list of participating brands includes Crest®, Duracell®, Gillette®, Head & Shoulders®, Old Spice®, Oral B® and Pantene®.
The Miracles for Children campaign is aiming to raise up to $180,000 this year, with proceeds distributed to 14 Children's Miracle Network-affiliated hospitals across Canada. The funds raised will help these hospitals assist children of all ages and ailments. Two such young people are Hannah and Jacob. Both are "champions" who were among the ambassadors selected to represent the 17 million kids treated each year at Children's Miracle Network's-affiliated hospitals. Children's Miracle Network's Champions Across Canada presented by Wal-Mart Canada is a program that honours remarkable children who have demonstrated courage, tenacity and perseverance in the face of severe medical challenges.
Hannah, 10, is a young girl from Edmonton with incredible drive and determination. Hannah was born with hydrocephalus - a build-up of cerebrospinal fluid in her brain. The damage from the hydrocephalus caused bilateral spastic cerebral palsy and led some doctors to believe that Hannah would never be able to learn to walk. Through her tenacity and spirit, Hannah has overcome this obstacle and although she will face physical challenges throughout her entire life, she is determined to conquer them all.
Sixteen year-old Jacob from Hamilton, who has cerebral palsy and diabetes, has overcome a series of obstacles from the day he was born. Combining a strong will and positive attitude, he is an inspiration, whether it is in dealing with his health issues or helping his teammates win sledge hockey championships.
Since 1994, Wal-Mart Canada has raised more than $33 million for children's hospitals in Canada. These funds have helped spread some joy into the lives of sick children and their families. In August, customers can help make these miracles happen by purchasing participating Procter & Gamble Health and Beauty products.
For information on a Champion Child in or near your community, please visit: http://www.childrensmiraclenetwork.ca/champions.php.
About Children's Miracle Network
Children's Miracle Network is a non-profit organization dedicated to saving and improving the lives of children by raising funds for children's hospitals across North America. Each year the 170 Children's Miracle Network hospitals provide the finest medical care, life-saving research and preventative education to help millions of kids overcome diseases and injuries of every kind. To learn more go to www.childrensmiraclenetwork.ca.
About Wal-Mart Canada
Established in 1994 and headquartered in Mississauga, Ontario, Wal-Mart Canada operates one of the strongest community involvement programs in Canada under the Wal-Mart "Good Works" banner. Every week Wal-Mart Canada raises and donates more than $365,000 to Canadian charities and last year alone contributed more than $19 million to causes across Canada. Over the past 14 years the company has contributed close to $70 million to Canadian charities and organizations in need.
About Procter & Gamble Canada
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Always®, Pantene®, Mach3®, Bounty®, Pringles®, Swiffer®, Folgers®, Charmin®, Downy®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Clairol Nice 'n Easy®, Herbal Essences®, Head & Shoulders®, Gillette® and Braun®. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. In these countries and beyond, P&G is committed to improving lives for children in need, ages 0-13, through its global corporate cause, Live, Learn and Thrive. Please visit http://www.pg.com for the latest news and in-depth information about P&G, its brands, and Live, Learn and Thrive. P&G is the leading consumer products company in Canada with over $2.7 billion in annual sales. Please visit www.pg.ca for the latest news and in-depth information about P&G Canada and its brands.
INTERVIEW OPPORTUNITY
Representatives from Children's Miracle Network are available for interviews.
Contacts:
Torchia Communications
Jason Chapman
(416) 341-9929 Ext. 224
Email: jason@torchiacom.com
Torchia Communications
Kathleen Stelmach
(416) 341-9929 Ext. 227
Email: kathleen@torchiacom.com
