- New Strategic Vision index measures the perceived quality, overall value and environmental impact of vehicles sold in America - The Audi Q7 earned the highest marks in the luxury SUV category
HERNDON, Va., Oct. 9 /PRNewswire/ -- The Audi Q7 luxury sport-utility
vehicle earned the highest rating in its category under a new consumer
sentiment index aimed at identifying the smartest "green" choices available to
U.S. consumers.
This is the first year for the SmartGreen Index(SM), or SGI(SM), tabulated
by the San Diego-based marketing research firm Strategic Vision. The index is
based on actual customer experiences with perceived quality, overall value
(the "Smart" components) and performance on environmental measures, such as
fuel economy (the "Green" component). Strategic Vision weighs customer
responses to find trends that would best predict customer advocacy, owner
satisfaction, brand loyalty and, in the end, model and nameplate sales.
The Audi Q7 stood out in those measures among all 2008-model and 2009-
model luxury SUVs.
"This recognition provides further proof that Audi vehicles overall, and
the Audi Q7 in particular, offer exceptional satisfaction and long-term
value," said Audi of America Executive Vice President Johan de Nysschen. "It
also clearly reinforces Audi's commitment to provide environmentally sensitive
vehicle choices throughout our model lineup."
Strategic Vision said the 2008 index digs into consumer data to find the
few models that provide "a meaningful emotional connection" with U.S.
consumers. Simply claiming the best fuel-efficiency numbers, a hybrid power
plant or strong customer-satisfaction scores isn't enough, Strategic Vision
officials explained.
"When customers do not have to compromise their desired vehicle styling,
roominess, power and price to obtain the best fuel economy and environmental
friendliness in class they have made the SmartGreen(SM) choice," said
Alexander Edwards, president of Strategic Vision's automotive division.
More information is available at http://www.strategicvision.com.
ABOUT AUDI OF AMERICA
Audi of America Inc. and its 270 dealers offer a full line of
German-engineered luxury vehicles. The Audi line up is one of the freshest in
the industry with 23 models, including 12 models launched during model years
2008 and 2009. Audi is among the most successful brands globally. Last year
AUDI AG recorded its 12th consecutive record year for sales and profit growth.
Visit www.audiusa.com or www.audiusanews.com for more information regarding
Audi vehicle and business issues.
SOURCE Audi of America Inc.
