Wireless Customers Will Have Access to 24/7 NBC Coverage Via New NBC Olympics Mobile Web Site and AT&T Mobile TV in August AT&T U-verse TV Launches Interactive Olympic Games Feature, Expands HD Lineup
DALLAS, July 16 /PRNewswire-FirstCall/ -- From the first javelin thrown to
the last volleyball spiked, AT&T will be delivering more ways for fans to
watch all of NBC Universal's coverage of world-class action of the 2008
Olympic Games in Beijing.
AT&T Inc. (NYSE: T) today announced a sweeping multifaceted agreement with
NBC Universal that will, among other content-related initiatives, provide
customers with extensive access to all NBC Universal Olympic Games coverage
using all three AT&T screens -- the TV, the PC and the wireless device.
"Consumers today expect to be able to access great content when and where
they want it, and no content is more compelling than the Olympic Games," said
Dan York, head of Content and Programming, AT&T. "AT&T is the only place to
see NBC's live Olympic Games coverage on all three screens that matter the
most to consumers today."
"NBCU's coverage of the Beijing Games is providing our customers with a
unique multiscreen opportunity," said Bridget Baker, president, TV Networks
Distribution, NBC Universal. "AT&T's Olympic plans are part of an exciting and
differentiated way of seeing the Games as never before."
"As the Olympic Games draw near, we're committed to making the world's
most celebrated athletes and prestigious events available to AT&T's customers
on whichever platform they choose," said Jean-Briac (JB) Perrette, president,
NBC Universal Digital Distribution. "Sports events, especially the highly
anticipated Summer Games, are key drivers of consumer adoption on new
platforms."
AT&T's Olympic-related offerings, in agreement with NBC, will include:
-- Wireless. Beginning Aug. 8, AT&T Mobile TV customers will be able to
watch around-the-clock NBC coverage of the Olympics, including live
competition footage, via the NBC Olympics 2Go mobile TV channel. AT&T Mobile
TV is powered by MediaFLO USA and provides broadcast-quality television
available on select AT&T handsets in 58 markets around the country. More
information can be found at http://www.att.com/mobiletv. In addition,
available today, AT&T's wireless subscribers can access top stories, polls,
photos and medal counts through the new NBC Olympics Mobile Web site through
AT&T MEdia(TM) Net. This will include real-time results and event schedules
during the Olympic Games. Customers can also sign up to receive breaking news
alerts on their handsets from NBC through the Olympic Games, from medal
results, athlete news and more.
-- Television. AT&T U-verse(SM) TV customers can access robust NBC
Olympics on demand content including a wrap-up of the best events of the day
as well as on-demand access to between 15 and 20 unique events each day.
Additional on-demand content will include memorable moments from past Games,
athlete features, Beijing previews and more. Further, from now through the
Beijing Closing Ceremony, U-verse customers will have access to a new NBC
Olympics Interactive feature. This single on-screen location will offer the
latest headlines, multifeed, live Olympic Games programming, a medal tracker
and bios of Team USA athletes.
-- Broadband. Later this summer, AT&T High Speed Internet customers who
visit http://www.att.net will be able to access NBC Olympics on demand
content, as well as download interactive widgets from NBCOlympics.com.
Beginning Aug. 8, more than 20 live feeds covering a variety of the most
popular Olympic sports will be available to AT&T High Speed Internet
subscribers on NBCOlympics.com.
In addition to Olympic-themed content, AT&T U-verse TV has expanded its HD
channel lineup under the multifaceted new agreement with NBC Universal.
Specifically, AT&T now offers the programmer's HD channels, adding USA HD, SCI
FI HD, Bravo HD and CNBC HD to NBC HD and Universal HD.
AT&T U-verse TV will also offer NBC Universal's Video On Demand (VOD)
content, and AT&T U-verse OnTheGo customers will be able to access CNBC, MSNBC
and NBC Universal short-form channels.
AT&T is an official sponsor of the U.S. Olympic Team and provides
significant financial support, products and services to the U.S. Olympic
Committee. AT&T will also serve as the official telecommunications services
partner of the U.S. Olympic Team for the 2008 Olympic Games in Beijing. All
2008 Olympic Games programming will be available to AT&T customers at no
additional charge though service and wireless data plan subscriptions may
apply.
For the complete array of AT&T offerings, visit http://www.att.com.
About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its
subsidiaries and affiliates, AT&T operating companies, are the providers of
AT&T services in the United States and around the world. Among their offerings
are the world's most advanced IP-based business communications services and
the nation's leading wireless, high speed Internet access and voice services.
In domestic markets, AT&T is known for the directory publishing and
advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM
organizations, and the AT&T brand is licensed to innovators in such fields as
communications equipment. As part of its three-screen integration strategy,
AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked
No. 1 on Fortune magazine's World's Most Admired Telecommunications Company
list and No. 1 on America's Most Admired Telecommunications Company list.
Additional information about AT&T Inc. and the products and services provided
by AT&T subsidiaries and affiliates is available at http://www.att.com.
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SOURCE AT&T Inc.
