Artie-Lange.com Chooses BOOMj, Inc.'s I-Supply Social Shopping Platform to Power E-Commerce Store

HENDERSON, Nev., July 15 NV-BOMJ-Artie-Lange


HENDERSON, Nev., July 15 /PRNewswire-FirstCall/ -- BOOMj, Inc.
(OTC Bulletin Board: BOMJ)(http://www.BOOMj.com), the parent company of
www.BOOMj.com  -- the leading social network, niche portal and e-commerce
destination for Baby Boomers and adults over the age of 35 -- today announced
that UVU Networks has selected BOOMj's I-Supply e-commerce platform to
integrate social shopping across its Artie-Lange.com digital property. UVU
Networks will use BOOMj's I-Supply platform to give fans of Artie-Lange access
to one of the most diverse and complete libraries of comedy and entertainment
related products online.


(Logo:  http://www.newscom.com/cgi-bin/prnh/20070131/BOOMJLOGO)


The BOOMj I-supply platform enables www.Artie-Lange.com to give their
users access to a broad array of products and to grow the Artie-Lange.com
property through social shopping features. BOOMj's I-Supply platform gives the
Artie-Lange site a virtually limitless inventory by allowing simple
integration of BOOMj's over 1.5 million products directly into the Artie Lang
website.


I-Supply offers fully customizable storefronts and product mixes from
BOOMj's over 1.5 million products and includes a range of widgets, ratings and
commenting functionalities. The robust I-Supply API allows customers to easily
customize their e-commerce store to the needs of their distinct audience and
is easy to configure and integrate.


"Artie-Lange.com is quickly becoming one of the premier comedy websites on
the Internet. The BOOMj I-Supply platform adds to this great site and gives
Artie fans access to the best prices on almost every imaginable comedy and
entertainment related product," said Wendy Johnson, president of BOOMj, Inc.
"We are excited that they chose BOOMj's I-Supply platform to integrate social
shopping and e-commerce. It adds a dynamic utility to Artie-Lange.com and
creates a substantial additional revenue stream for them as well."



About Artie-Lange.com


ARTIE LANGE is one of today's most established comedians and entertainers
and has appeared in a string of feature films including, New Line's The
Bachelor, Lost and Found, Mystery Men, and The Fourth Floor. Artie has also
had supporting roles in the DreamWorks feature film Old School, starring Luke
Wilson, Vince Vaughn and Will Ferrell, as well as, New Line Cinema's Elf, also
starring Ferrell. He was a series regular on Norm on ABC and in October of
2001 he became a regular member of The Howard Stern Show and can now be heard
every day on Sirius Satellite radio.



About BOOMj, Inc.


BOOMj, Inc. (OTCBB: BOMJ, www.BOOMj.com) is the parent company of
BOOMj.com, the leading social network, niche portal and e-commerce destination
for Baby Boomers and adults over the age of 35. BOOMj I-Supply is a division
of BOOMj, Inc. and enables online properties to easily integrate comprehensive
e-commerce solutions into their existing site. The BOOMj I-Supply platform
allows for fully customizable storefronts and product mixes from BOOMj's over
1.5 million products and is easily configured and integrated into any website.
To learn more please visit http://www.BOOMj.com



Safe Harbor Statement:


Safe Harbor statement under the Private Securities Litigation Reform Act
of 1995: Except for historical information, the matters discussed in this
press release contain forward-looking statements that involve risks and
uncertainties, including but not limited to economic, competitive,
governmental and technological factors affecting BOOMj's operations, markets,
products and prices and other factors discussed in the Company's various
filings with the Securities and Exchange Commission.



SOURCE  BOOMj, Inc.