Aprimo Poised to Increase B2B Market Share in Lead Management Automation Industry
|
|
|
| Posted
:
Wed, 04 Nov 2009 14:54:30 GMT |
| Author
:
Aprimo, Inc.
|
| Category
:
Press Release |
| News Alerts by
Email ( click
here ) |
| Press Release
News |
Home
|
|
|
|
INDIANAPOLIS - (Business Wire) Aprimo, Inc., a global provider of Global and Interactive Marketing Software, has been described as being in the “best position to capture B2B market share” among the four incumbent marketing and sales automation vendors reviewed in the recent independent report, “B2B: Lead Management Automation Market Overview” (Forrester Research, Inc., September 2009). “We’ve been working with our B2B marketing customers to continually enhance the approach and innovation in online lead management and nurturing to assure solid and measurable marketing ROI. We’ve long been a leader in driving marketing change in the B2C marketplace and we add value by empowering B2B marketers to drive more compelling prospect conversations and lead management processes in the online and offline communities,” said Bill Godfrey, CEO of Aprimo. “We continue to enjoy solid growth and results even in light of the recent economic pressures, and are excited about the continued business opportunity for us and our customers in the marketing software management and performance market.” Aprimo’s opportunity to increase its B2B market penetration will be further enhanced by its upcoming release of Aprimo Marketing Studio, a digital, on-demand version of its interactive marketing solution that will feature cutting-edge tools for search engine marketing and social media creation and management. According to the independent report, “Aprimo has made across-the-board improvements to campaign management, application usability, and overall product strategy that, among the incumbents, put it in the best position to capture B2B market share1.” About Aprimo Aprimo is a leading provider of on-demand marketing software solutions that increase the efficiency and effectiveness of marketing organizations. Aprimo software manages online and offline marketing activities, financials, projects and assets, while improving execution of marketing campaigns and events. Aprimo's on-demand applications can work individually to address a specific marketing issue or combine to provide an integrated suite. Aprimo’s solutions accelerate the marketing productivity of hundreds of leading companies including Adobe, Bank of America, Cabela’s, Ernst & Young, Honda, King Pharmaceutical, Pearson Education Ltd, Time Warner Cable-NY, Wal-Mart, and Warner Bros. For more information call + 1.317.803.4300 or visit aprimo.com. 1 “B2B Lead Management Automation Market Overview,” Forrester, September 22, 2009 Aprimo Kelly Turner, 317-860-2431 Media Relations Kelly.Turner@Aprimo.com or PAN Communications Lisa Astor or Andy Dear 978-474-1900 Aprimo@pancomm.com
|

Copyright © 2008
Business Wire. All rights reserved.
|
|
|
|
|
Related
News
Ontario's Green Builder Abcott Construction are proud of our green LEED Partnership with Butler Manufacturing Ontario's Green Builder Abcott Construction are proud of our green LEED Partnership with Butler Manufacturing
Toronto Revitalization Infrastructure Project - LEEDing the way in Regent Park Demolition We are very proud of our Green Philosophy at
REC Demolition Restoration Environmental, we had an impressive acheivement of reaching 94.7% LEED success in three R's: Reduce, Recycle, Re-use a truly LEEDing the Way in Toronto a contractors success!
Fandango Sells a Record-Breaking 18% of 'New Moon' Opening Weekend Box Office
LOS ANGELES, Nov. 22 /PRNewswire/ -- Fandango, the nation's leading movie ticketing destination, announced today that it sold nearly 18% of all tickets for "The Twilight Saga: New Moon", which took in a projected domestic weekend box office of $140.7 million*.
(Pho...
Jennifer Jo Cobb Set to Drive the #84 MC2 Energy Drink Dodge at the Ford 300 NASCAR Nationwide Series Race at Homestead-Miami Speedway LAS VEGAS, NV and MOORESVILLE, NC -- 11/22/09 --
Beverage Plus Holdings
Corporation (PINKSHEETS: CLNP) and FCBBI AG (FRANKFURT: 3FC.de) and Mike
Harmon Racing announced today that Jennifer Jo Cobb will be behind the
wheel on the 1.5 mile Speedway i..
Klim USA Selects PLM, Sourcing from Centric Software
Focus on speeding sample development, on-time product design and delivery/I/P
PCampbell, Calif. (PRWEB) August 26, 2009 -- Klim USA, a rapidly growing maker of advanced technical riding gear for today's aggressive off-road dirt bike and snowmobile rider, has become the most recent appar...
Centric Software Hosts Customer Advisory Board Meeting
Focus on issues facing customers in fast-moving consumer goods, fashion industries/I/P
PCampbell, CA (PRWEB) September 30, 2009 -- Centric Software hosted a fashion and consumer goods Customer Advisory Board meeting last week in New York, New York.
The event included executives...
Daniel P. Quinn, Author of 'organized labor' (AuthorHouse), and Exits & Entrances, available for Interviews in 2009/10..
Daniel P Quinn's organized labor is a panoramic survey of labor history in poetic verse with historic photographs. From New York's Landmark Tavern in the 1890's to the 1913 strike at the Botto House Museum, Haledon, NJ. Mr. Quinn shapes a vision both old and new of his family history and tha...
|
|
|
|
|
|
|
|
|