RICHARDSON, Texas - (Business Wire) AppTrigger, Inc., the leading service broker provider for the telecommunications industry, today announced that the company has been named as a finalist to the Red Herring North America 100. The Red Herring North America 100 represents the promising startups throughout North America that will lead the next wave of disruptive and innovative technologies. The editors of Red Herring assessed nominees from a pool of 1,200 companies on both quantitative and qualitative criteria such as technology innovation, execution of strategy, quality of management, integration into their ecosystem, and financial performance. “AppTrigger is proud to be named as a finalist to the Red Herring North America 100. As a company, we have remained focused on providing telecommunication service providers worldwide with innovative technologies that protect and leverage current network assets, enabling them to deploy critical services and maintain revenue,” said Chris Todd, AppTrigger’s president and CEO. “Our continued growth and leadership is a testament to our team’s ability to innovate and provide business-critical technology to our customers.”
During the several months leading up to the announcement, hundreds of companies in the telecom, communications, security, Web 2.0, software, hardware, biotech, and clean tech industries sent in their submissions to qualify for the award.
“This year was especially difficult,” said Alex Vieux, Publisher and CEO of Red Herring. “There were so many great companies producing really innovative and amazing products that we had a difficult time narrowing it down to 200. Now we’re faced with the arduous task of selecting the final 100. We know that this year’s crop will grow into some amazing companies that are sure to go far.”
In today’s dynamic and evolving telecommunication landscape, operators are seeking ways to accelerate new service creation and delivery of telecom products from reusable service components in both legacy and next-generation networks. Over the past 24 months, AppTrigger has led the creation of the service broker product category in order to help service providers solve this problem. A service broker is a reusable software network element that resides between the Application Layer and the Network Layer to efficiently manage service interaction and network orchestration.
AppTrigger’s service broker platform, the Application Session Controller, is a single next-generation application connectivity platform that goes beyond the traditional concept of monolithic, silo solutions, often found in today’s telecommunications application connectivity world. As a future-proof software solution for application connectivity and application interworking, AppTrigger’s service broker is a scalable, high-performance single platform software solution focused on enabling Tier 1 Service Providers to increase ARPU, preserve investment while at the same time, provides application reach to all underlying networks.
About AppTrigger, Inc.
With deployments worldwide, AppTrigger is dynamically changing the telecom application delivery marketplace by empowering its customers to insulate their revenue-producing applications from the challenges of the ever-evolving fixed-line, mobile, and IP networks. AppTrigger’s Application Session Controller provides a purpose-built unique combination of media, signaling, call control, and a family of APIs for multi-network, converged application deployments. In an environment of ongoing network evolution, AppTrigger delivers time to market advantages, reduces application deployment costs, and provides feature transparency across disparate networks. For more information, please visit www.apptrigger.com.
About Red Herring
Red Herring is a global media company which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at www.redherring.com.

Connect Public Relations
Dan Sorensen, 801-373-7888
dans@connectpr.com
or
AppTrigger, Inc.
Tamye Oshman, 214-572-7810
toshman@apptrigger.com