Apple Rush Co., Inc. To Introduce New Apple Rush Sparkling Organic Light Juices

DOLTON, Ill., Oct. 29 /PRNewswire-FirstCall/ -- Apple Rush Co., Inc. (Pink Sheets: APRU) is pleased to announce that it has developed a new reduced calorie version of its Organic Apple Rush beverages. Apple Rush is now scheduling an early 2010 introduction of three new Organic Light flavors with fewer calories; Pomegranate, Original Apple and Black Cherry. The product will be available in eye-catching 12 oz. recyclable Aluminum cans.

http://www.applerush.com/3%20Can%20Light%20Sell%20Sheet.jpg (Photo)

Apple Rush Organic Light has the same refreshing taste as its 100% Juice version, but with 40% less calories. The new Light version will be made with 60% Organic Juices and a blend of Stevia and Erythritol that provides a delicious and refreshing taste like the original 100% juice version.

Apple Rush is positioning itself for the growth it foresees in the reduced calorie Organic beverage category. School districts and other on-premise locations like hospitals and physical fitness centers across the United States are seeking alternative beverages that contain less than 100 calories per serving. Apple Rush claims that its reduced calorie version will not only be well within this spectrum based on the standard 8oz. serving size, but less than 100 calories for the entire 12 oz. can.

"The new Apple Rush Organic Light was a direction we had to address. We've been reviewing alternative sweeteners for sometime but could not find any one new, naturally reduced calorie sweetener that on its own could produce both sufficient calorie reduction and the refreshing taste we were looking for, until now. The new Apple Rush Light version also has its own distinct look and tastes great; we have big expectations for 2010 sales of this new addition to our line. We see this as a great inroad to a new customer base that has been kept on the Apple Rush sidelines only because of the calorie issue. This should be a great benefit for everyone; consumers, our company and its investors," stated Robert Corr, President of Apple Rush Co.

For more information on Apple Rush Co., Inc. visit: www.applerush.com

About Apple Rush Co., Inc:

Apple Rush Company, Inc. is a producer of Organic 100% Juice Sparkling Beverages. The company markets its products through an extensive distribution network nearly 40 Distributors throughout the U.S. and in foreign markets. The Company's flagship product line of Organic Apple Rush(TM) Sparkling Beverages currently has six mainstream flavors in glass bottles. Three top selling flavors will also be available in cans in October 2009. Ongoing information is available.

Safe Harbor: The Company relies upon the Safe Harbor Laws of 1933, 1934 and 1995 for all public news releases. Statements, which are not historical facts, are forward-looking statements. The company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors. Factors which could cause actual results to differ materially from those estimated by the company include, but are not limited to, government regulation; managing and maintaining growth; the effect of adverse publicity; litigation; competition; and other factors which may be identified from time to time in the company's public announcements.