Apartments.com Powers National Apartment Listings for the Number One Spanish-Language Website Among U.S. Hispanics; Raising Profile in Major Rental Market CHICAGO, June 2
CHICAGO, June 2 /PRNewswire/ -- Apartments.com, the leading online
apartment search resource, today announced its exclusive partnership with
Univision.com, the number one most-visited Spanish-language website among
U.S. Hispanics.(1) As part of this partnership, Apartments.com will provide
Univision.com users with complete access to more than 16,000 apartment
communities nationwide.
Minority renter households have grown remarkably over the last 10 years.
From 1995 to 2005, this segment of renters has increased by more than
40 percent and is projected to reach 50 percent of all renter households by
2015. Hispanics will account for more than 50 percent of the growth.(2)
"Our partnership with Univision.com is paramount to connecting with
Hispanic renters," said Kevin Doyle, senior vice president and general manager
of Apartments.com. "With roughly one out of two Hispanics online and half of
them renting, Apartments.com now has a far-reaching platform to provide this
vast audience with a user-friendly and robust tool to seamlessly conduct their
apartment search online."
Univision.com users can easily search Apartments.com listings from a
variety of access points on the website, including keywords: alquilar
apartamentos (rent apartments), exclusive placement within the "Casa" (House)
and "Alquilar" (Rent) sections, home page links found under "Servicios"
(Services) and direct links from Univision.com's local websites.
"Univision.com continues to partner with industry leaders such as
Apartments.com to provide our users the best tools and services," said Cesar
Conde, executive vice president, chief strategy officer of Univision
Communications Inc.
Over the past seven years, Univision.com continues to be the most-visited
Spanish-language website among US Hispanics,(1) and currently reaches more
than 17 million unique browsers on average per month.(3) Earlier this month,
Univision.com released a study by Forrester Research that found it was the
most-visited Spanish-language portal(1) for the seventh consecutive year.(4)
About Apartments.com
Apartments.com is the most visited national apartment Internet listing
subscription service with more than 50,000 unique addresses representing more
than three million rental units from managed properties, newspaper classifieds
and for-rent-by-owner properties. With personalized searches, highly visual
ads featuring 360-degree virtual tours, professional photography, and
comprehensive community listings, Apartments.com makes it possible for renters
to access apartment rental inventory from across town or across the country.
Leads from highly qualified ready-to-rent prospects are delivered to
Apartments.com customers, increasing closure rates and decreasing the average
cost of leasing an apartment. The Web site's foundation of solid partnerships
with the local newspaper and television station Web sites of more than 10,000
newspaper affiliate and strategic partners across the country include Yahoo!
Real Estate, AOL Real Estate, Univision (http://www.univision.com), the
Chicago Tribune (http://www.chicagotribune.com), The Washington Post
(http://www.washingtonpost.com) and the Los Angeles Times
(http://www.latimes.com). Apartments.com is a division of Chicago-based
Classified Ventures, LLC.
About Univision Online, Inc.
Univision Online, Inc. is the interactive division of Univision
Communications Inc., the premier Spanish-language media company in the United
States. Univision Communications Inc. owns and operates Univision Online,
Inc., the premier Spanish-language Internet destination in the U.S., located
at http://www.univision.com, and Univision Movil, the most relevant
Spanish-language mobile content and video, which includes in-show wireless
integrations, PSMS programs and the industry's most comprehensive downloadable
content catalog. Univision Communications Inc.'s operations include Univision
Network, the most-watched Spanish-language broadcast television network in the
U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a
general-interest Spanish-language broadcast television network, which was
launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavision,
the country's leading Spanish-language cable network; Univision Television
Group, which owns and operates 63 television stations in major U.S. Hispanic
markets and Puerto Rico; and Univision Radio, the leading Spanish-language
radio group which owns and/or operates 70 radio stations in 16 of the top 25
U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications
also has a 50% interest in TuTv, a joint venture formed to broadcast
Televisa's pay television channels in the U.S. Univision Communications has
television network operations in Miami and television and radio stations and
sales offices in major cities throughout the United States.
For more information, visit http://www.univision.net.
Sources:
(1) 2008 - Forrester Research Custom Study
(2) The State of the Nation's Housing; Rental Demand Changes, 2007
(3) Univision.com Worldwide Traffic Analytics, MRC Accredited, Jan - Apr
2008
(4) Forrester Research Custom Study, 2008, fielded in 2007; Simmons Custom
Study, 2006; Nielsen Custom Studies. 2001-2005
SOURCE Apartments.com
