NEWTON, Mass., Oct. 8 MA-DirectImpactGroup
NEWTON, Mass., Oct. 8 /PRNewswire/ -- Andrew Gordon, President of Direct
Impact Group was elected chair of the Electronic Retailing Association's
Television Council. Andrew has served as an active member on the Council for
over six years and brings over twenty-seven years of direct marketing and DRTV
experience to the group. "During this critical economic time, I'm thrilled to
be leading such seasoned DRTV professionals as we bring more accountability to
DRTV through technological innovation."
Rick Petry, interim ERA CEO says, "While ERA appreciates we live in a
multi-channel world, the foundation of our organization is in television and
it still serves as the hub of many integrated campaigns. Andrew Gordon brings
a breadth of experience and perspective to his role as chair of the Television
Council at a time when this most powerful of mass medias is radically
evolving. ERA's chairpersons form the backbone of the association and we're
delighted to have Andrew's intelligence, enthusiasm and leadership to help
spark the future."
The ERA Television Council serves as the industry's most complete resource
for DRTV information and expertise. The Council is comprised of some of the
field's premier thought leaders on DRTV metrics, media and creative messaging.
Andrew and the Council routinely meet to discuss the issues, challenges and
opportunities facing DRTV marketers today. During past Annual ERA conferences
the Council has hosted seminars on leading edge DRTV issues of the day, and
Andrew has been invited to speak at three of these conferences on topics such
as DRTV addressability, interactivity and customization.
About Andrew Gordon
Andrew Gordon is the founder and President of Direct Impact Group, a
strategic direct marketing firm that specializes in results-oriented broadcast
lead generation initiatives. He brings over twenty-seven years of broadcast
direct marketing experience to the firm's clients in the financial, legal,
home improvement, retail and medical industries. Andrew is nationally
recognized expert on DR radio and DRTV, and he is known for his ability to use
direct response media strategies and hybrid creative messaging to deliver
unprecedented ROI. He is also the architect of Direct Power Branding(TM), a
powerful communication process that combines the perception-shaping,
relationship-driven power of brand advertising with the persuasive pulling
power of direct response advertising. Mr. Gordon currently serves on the
segment advisory group for the Direct Marketing Associations Broadcast Council
and also serves as Chair of the ERA Television Council, while serving as an
active member of the ERA Radio Council. Because of his direct marketing
expertise, Andrew has been invited to speak at seven annual DMA conferences,
five DM Days Conferences and three ERA Conferences.
About Direct Impact Group
Direct Impact Group is a strategic direct marketing firm specializing in
results-oriented lead generation initiatives that bolster brands, grow
top-line revenues and increase marketing return on investments. The firm
helps clients by crafting integrated marketing programs that have impact
across multiple platforms. Direct Power Branding(TM) is the firm's unique
process that helps generate qualified sales leads while building client's
brands. This process combines the perception-shaping, relationship-driven
power of brand advertising with the persuasive pulling power of direct
response advertising. Direct Impact Group is headquartered in Newton,
Massachusetts and has affiliates in New York, Chicago and Santa Monica. For
additional company information visit http://www.directimpactgroup.com.
About the Electronic Retailing Association
Representing a more than $400 billion market, the Electronic Retailing
Association (http://www.retailing.org) is the only trade association in the
U.S. and internationally that represents leaders of direct response marketing.
ERA members maximize advertiser revenues through electronic retailing on
television, online and on radio. ERA strives to protect the regulatory and
legislative climate of direct response while ensuring a favorable landscape
that enhances e-retailers' ability to bring quality products and services to
the consumer. ERA counts industry leaders like Guthy-Renker, HSN, QVC, IAC,
ShopNBC, Google, Amazon, Savvier, and eBay among its member companies.
About ERA TV Council
The purpose of the TV Council is to strengthen the relationships between
and among those involved in the buying and selling of direct response
television (DRTV) advertising time through information, education, and open
forums of discussion. The TV Council is a special interest group for those
professionals who purchase or sell short form and long form advertising on
broadcast or cable television.
Contact: Kathy Lavrentios
Direct Impact Group
617-964-4141
SOURCE Direct Impact Group
