Sponsorship is part of larger brand-building campaign for Amway Global ADA, Mich., July 10
ADA, Mich., July 10 /PRNewswire/ -- Amway Global today announced that it
will be the Presenting Sponsor for legendary, Grammy-winning singer Tina
Turner's upcoming North American tour, promoted nationally by AEG Live.
"Amway Global Presents Tina Turner Live in Concert" will span at least 36
concerts in more than 20 U.S. and Canadian cities, beginning October 1 in
Kansas City. This will be the first tour in eight years for Turner, an eight-
time Grammy winner with seven top-10 singles who has sold nearly 200 million
albums.
As presenting sponsor, the Amway Global name will appear on tickets,
advertisements, and signage at all North American concert venues.
"We are thrilled to be associated with an artist of such high caliber and
broad appeal as Ms. Turner," says Steve Lieberman, Amway Global's Managing
Director. "A rock tour is not what most people would expect from Amway Global
and that's the whole point. There are so many things people don't realize
about our business, like the fact that we're the number one online health and
beauty retailer. Sponsoring Tina Turner's fall tour is just one example of how
we are stepping up our efforts to build awareness for our business and who we
are today."
The sponsorship is part of a larger Amway Global investment to help raise
public awareness of its business, opportunity, and products in North America.
The company currently operates as Quixtar North America/Amway Global but is
transitioning to the Amway Global name by 2009. To support this brand
transition and also build awareness for the company's flagship Nutrilite
vitamin and supplement brand and Artistry skin care and cosmetics brands, the
company is investing in a multi-million dollar advertising campaign and high-
profile sponsorships, such as the Tina Turner tour.
A recording artist for more than 40 years, Tina Turner appeals to music
fans across generations and has career longevity that is rare in any industry,
especially the music business. Her concerts are typically sellouts, which is
why she has sold more concert tickets than any other solo performer in
history.
For more information about "Amway Global Presents Tina Turner Live in
Concert" please visit www.TinaTurnerLive.com.
About Quixtar North America/Amway Global
Based in Ada, Mich., Quixtar North America/Amway Global is part of the
Alticor group of companies, founded by the DeVos and Van Andel families.
Alticor is led by Steve Van Andel, Chairman, and Doug DeVos, President.
Global sales for the Alticor group of companies, which include Amway, Access
Business Group, Alticor Corporate Enterprises (ACE), and Quixtar, exceeded
$7.1 billion in fiscal 2007.
About AEG Live
AEG Live, the live-entertainment division of Los Angeles-based AEG, is
dedicated to all aspects of live contemporary music performance, touring for a
variety of programming, and multi-media production. AEG Live, the nation's
second-largest concert promotion and touring company, is comprised of special
event, broadcast and exhibition divisions, fourteen regional offices, and
numerous state-of-the-art venues nationwide. For more information, go to
www.aeglive.com.
Announced* 2008 North American Tour Dates
For tickets and additional information please visit TinaTurnerLive.com
DATECity Venue
Wed., Oct 01Kansas City, MO Sprint Center
Fri., Oct 03Chicago, IL United Center
Sat., Oct 04Chicago, IL United Center
Mon., Oct 06Chicago, IL Allstate Arena
Wed., Oct 08Kansas City, MO Sprint Center
Thu., Oct 09Minneapolis, MN Target Center
Mon., Oct 13Los Angeles, CA STAPLES Center
Tue., Oct 14Anaheim, CA Honda Center
Thu., Oct 16Los Angeles, CA STAPLES Center
Sun., Oct 19San Jose, CA HP Pavilion
Mon., Oct 20San Jose, CA HP Pavilion
Wed., Oct 22Sacramento, CA ARCO Arena
Fri., Oct 24Phoenix, AZ Jobing.com Arena
Thu., Oct 30Miami, FLAmerican Airlines Arena
Sun., Nov 02Ft. Lauderdale, FL BankAtlantic Center
Wed., Nov 05Orlando, FL Amway Arena
Sun., Nov 09Atlanta, GA Philips
Thu., Nov 13Toronto, Ont., CanadaAir Canada Centre
Sun., Nov 16Boston, MA TD Banknorth Garden
Mon., Nov 17Boston, MA TD Banknorth Garden
Sun., Nov 23Washington, DC Verizon
Wed., Nov 26Newark, NJ Prudential Center
Thu., Nov 27Newark, NJ Prudential Center
Wed., Dec 03Uniondale, NYNassau Coliseum
Thu., Dec 04Uniondale, NYNassau Coliseum
Sat., Dec 06Hartford, CT XL Center
Mon., Dec 08Montreal, Que., Canada Bell Centre
Fri., Dec 12Toronto, Ont., CanadaAir Canada Centre
*Additional shows are being added to this schedule.
SOURCE Amway Global
