HOUSTON - (Business Wire) The American Marketing Association is hosting a number of upcoming interactive events that promise to engage audience members. On November 5, AMA Houston’s Interactive Marketing Special Interest Group (SIG) will feature Susan Allen Farrell, President and CEO of Captavi, a Relationship Marketing software and consulting company. The topic, "What is Social CRM and How Can you Take Advantage of it" will include discussions and practical steps on implementing personalized Online Communities, Social CRM, and Intelligent Profiling. The event will be held at the Four Oaks Place Auditorium at 7:30a.m. Register online at www.regonline.com/socialcrm by Tuesday, November 3 at 5:00p.m.
The monthly luncheon, scheduled November 11, will feature Allison Barrett, Group Director of Marketing for Simply Orange, whose topic, “Coca-Cola's Simply Orange: Building Brand Value and Differentiation in a Low Loyalty Category” will provide insight on how crafting a distinctive and focused value proposition will help your brand succeed. Simply Orange, a juice company, has been positioned to become the next Billion Dollar Brand of the Coca-Cola Company. The luncheon will be held at the Junior League of Houston at 11:30a.m. Register online at www.regonline.com/simplyorange by Monday, November 9 at 5:00p.m.
On November 12, AMA will host a Happy Hour from 5:30 – 8:00p.m. at The Gallant Knight, 2511 Bissonnet Street. This free networking event is open to everyone seeking to build their marketing social network in person. So come sing the blues with happy hour specials, and free appetizers and parking sponsored by the AMA Young professionals. Registration is not required. If you have any questions please contact: Tad@branditmarketing.com.
On November 20 AMA Houston’s Professional Development SIG will host Mr. Cam Tipping, Partner, IIBD Consulting and a panel of three speakers with various backgrounds in segmentation methodologies including Dbrav Dunkley, Vice President, Pariveda Solutions; Fernando Lopez, Director of Global Market Development, Baker Hughes; and Thomas Foster, General Manager, Cognoscenti Partners. Their topic, "Don’t Waste a Good Recession: Retrench. Retool. Rebuild.," will include discussions on effective segmentation strategies. Participants will walk away with knowledge on how to reassess the needs of customers in the downturn of the economy and determine the best pricing options for your product or service in the current cost conscious climate. The event will be held at The United Way at 7:45a.m. Register online at www.regonline.com/recessionadvantage by Wednesday, November 18 at 12:00p.m.
To register or to learn more information on any AMA events, visit http://amahouston.org/Events/
About AMA
AMA Houston is the area’s premier professional marketing organization and the nation’s second largest chapter. AMA Houston provides marketers the ability to remain competitive in today's business environment through networking events, special interest groups and real-world educational programs. Named Chapter of the Year four times in the last six years by AMA’s international headquarters, AMA Houston serves more than 1,100 members with diverse marketing expertise from a variety of industries.
For AMA Houston
Allyson Bandy, 281-575-3836
allyson.bandy@halliburton.com
