NEW YORK - (Business Wire) The American Association of Advertising Agencies (4A
’s) has joined forces with 25-year veteran career fair producer Shomex Productions to present
Diversity in Advertising Career Day (
www.diacareerday.com), a daylong advertising career and job fair aimed at helping to increase the level of qualified, mid-career candidates from ethnically and racially diverse backgrounds.
Diversity in Advertising Career Day debuted in 2007 to commemorate the first anniversary of a landmark agreement between New York City and top NYC advertising agencies to not only diversify their ranks, but also to allow City officials to monitor the diversification process. It is the one Industry event that provides a forum for multicultural professionals to network and explore career opportunities in advertising, marketing and communications and for companies to source top-caliber, diverse candidates.
The third annual Career Day will be held at the Hilton Towers in New York City on Wednesday, April 22, 2009.
“One of the fundamental missions of the 4A’s is to improve and strengthen the advertising agency business in the United States by attracting excellent people,” said Nancy Hill, president and CEO, 4A’s. “We consider it a priority to foster a growing community of diverse, talented, committed and exceptional individuals throughout the industry and are thrilled to sponsor Diversity in Advertising Career Day to help to achieve those goals.”
The last New York event, on April 24, 2008, was officially proclaimed as Diversity in Advertising & Public Relations Career Day by New York City Mayor Michael R. Bloomberg. He saluted the one-day job fair and conference saying, “In New York City, 200 languages are spoken, and men and women from every background live side-by-side in mutual respect. We derive our strength from this rich tapestry of cultures, and from residents whose unique abilities, traditions and experiences combine to create the vibrant city we love. We all benefit from a workplace that reflects our diverse city, and the City of New York is proud to celebrate Diversity in Advertising / PR Career Day.”
Lew Shomer, founder and president of Shomex Productions, said, “Diversity in Advertising Career Day provides an exciting and efficient environment for advertising, marketing and communications companies to source employees with many of the skill sets needed for mid- and senior-level positions. We believe that this event has the potential to literally change the face of the advertising industry, by the way in which the industry perceives diversity and realizes its ability to do something about it.”
“An increasingly multicultural workplace is good for business. We welcome the 4A’s as a partner in our efforts help advertising agencies and others to excel by mirroring the diverse communities which they serve,” said Shomer.
Backed by Industry, Community and Educational Leadership
Diversity in Advertising Career Day is backed by an outstanding group of cross- and multi-cultural community, professional and alumni partners. Included are the NAACP’s New York State Conference of Branches, ADCOLOR Industry Coalition, Advertising Research Foundation, Advertising Women in New York, the Asian American Advertising Federation, Center for Communication, Commercial Closet Association, the Council of Public Relations Firms, Echelon Business Media, Ethnic Events, Mediabistro, Minority Professional Network, NAMIC, National Society of Hispanic MBAs, Portada, Public Relations Society of America, Talent Zoo, The Network Journal, City College of New York, Columbia University Business School, Howard University, New York City College of Technology, New York University/NYU Wasserman Center for Career Development, New York Institute of Technology and State University of New York and its Fashion Institute of Technology.
About Shomex Productions
Starting in 1984 with one event, Shomex Productions (www.shomex.com) has emerged as a leader in all its business niches, and has built its Diversity Career Fair brand, presented in partnership with leading diversity organizations, into the leading live diversity recruiting platform in the U.S. Shomex has produced more than 1,000 events from coast to coast, in virtually every major U.S. market, serving dozens of industries including advertising, aerospace, pharmaceutical, healthcare, retail, financial services, computer, telecommunications, media and entertainment. The Shomex client list includes hundreds of America's leading employers, including AT&T, Bank of America, Blockbuster, Disney/ABC, Lockheed Martin, Merck, Sony Pictures Entertainment, Toyota and Verizon Wireless.
About 4A’s
Founded in 1917, 4A’s is the national trade association representing the advertising agency business in the United States. Its membership produces approximately 80 percent of the total advertising volume placed by agencies nationwide. Although virtually all of the large, multinational agencies are members of the 4A’s, more than 60 percent of our membership bills less than $10 million per year. The 4A’s is a management-oriented association that offers its members the broadest possible services and expertise regarding the advertising agency business including information on how best to recruit diverse talent into its ranks.
For more information about participating in Diversity in Advertising Career Day as an exhibitor or as an attendee seeking job interviews, log onto www.diacareerday.com.
Shomex Productions
Lew Shomer, 310-450-8831 x106
lshomer@shomex.com
or
4A’s
Kipp Cheng, 212-850-0720
kipp@aaaa.org
