Environmental Protection Agency Seal Demonstrates Consumers Don't Have to Sacrifice Clean for Green SKOKIE, Ill., June 3
SKOKIE, Ill., June 3 /PRNewswire/ -- A recent study by Jelmar LLC., the
manufacturers of CLR branded cleaning products, found that while Americans
have an average of seven cleaning products under the sink, less than
30 percent of the products are environmentally friendly(1). On the other hand,
nearly seven out of 10 Americans in a recent Roper Reports study said they
feel it is their individual duty to protect the environment. On the whole,
Americans want to "go green" but aren't sure where to start.
The Environmental Protection Agency (EPA) is helping consumers with its
DfE (Design for the Environment) designation and has recognized the powerful
CLR brands of household cleaners with this seal. All three of Jelmar's
flagship products -- CLR Calcium, Lime and Rust Remover, CLR Bath & Kitchen
Cleaner and CLR Septic Treatment and Drain Care -- have now earned this
designation.
"Environmental consciousness is at an all-time high," said Alison
Gutterman, president of Jelmar, LLC. "Consumers are seeking products for
their home -- from the plastics they use to cleaning products -- to be
effective but also have less environmental impact. Our trusted cleaning
supplies can be used every day and are safe for both the environment and
families -- eliminating the need for consumers to sacrifice clean for green."
The EPA created the DfE designation in 1997 to recognize products that
contain only those ingredients that pose the least concern to human health and
environmental affects. Before receiving this designation, these CLR branded
cleaning products passed rigorous independent testing to ensure they contain
only natural ingredients that meet the EPA's tough standards. Many of the CLR
brands have been formulated under the EPA's DfE standards for years. CLR
Septic Treatment & Drain Care's formula was the first consumer retail product
to earn the DfE seal. This product is designed to treat household wastes that
clog septic systems. To ensure waste material is able to flow to the drain
field, a septic treatment is necessary to convert all waste to liquid, and CLR
Septic works to keep this drain-flow clear.
According to Treehugger.com, the average household has more than
63 synthetic chemical products in it, which translates to roughly 10 gallons
of harmful chemicals. By using the CLR brands of DfE-certified products,
consumers can reduce the amount of household toxins, since they are made with
no inorganic phosphates, hazardous solvents or environmentally harmful
surfactants.
Although consumers are purchasing green products in increasing numbers,
nearly 40 percent of Americans said they do not purchase eco-friendly cleaning
products because there are not comparable green cleaning alternatives to their
favorite cleaners.
Some respondents -- 17 percent -- also said they do not purchase "green"
cleaning products for fear they are less effective than other cleaners.
However, in a recent independent study(2), CLR Bath & Kitchen Cleaner
demonstrated a greater degree of mold/mildew removal than a leading
competitor's bathroom cleaner and greater de-scaling than a separate leading
competitor's bathroom cleaner, both of which are currently on the market.
"The CLR brands are more effective than many cleaning products on the
market today," said Lou Manfredini, national home improvement expert and host
of the nationally syndicated television show Housesmarts. "They may look
tough on the outside, but rest-assured that this product will clean your home
without harming its inhabitants -- your family."
The following Jelmar products all boast the DfE designation:
-- CLR Calcium, Lime and Rust Remover: a powerful formula designed to
dissolve the toughest calcium, lime and rust stains. It works best on
bathtubs, toilet bowls, sinks, glass, chrome, fiberglass, stainless
steel, coffee makers, humidifiers, dishwashers, washing machines and
shower heads to remove tough calcium and lime deposits and surface rust
stains.
-- CLR Bath & Kitchen Cleaner: a multi-use cleaner perfect for regular
use in the kitchen and bathroom for general cleaning and to cut through
tough soap scum and grime.
-- CLR Septic Treatment & Drain Care: a product that works effectively to
keep underground septic systems from becoming clogged with human waste.
All three products are earth-friendly with no phosphates, ammonia or
bleach to harm you or your family.
Jelmar also provides CLR Power Plumber, a compressed gas that, when it
comes in contact with water in your drain, expands rapidly, using water as a
battering ram to push out even the toughest plumbing blockages. CLR Power
Plumber is also environmentally friendly as it has no harmful chemicals and is
non-toxic.
Jelmar is an independent, family-owned business committed to gaining total
DfE compliance on ALL their CLR branded products to protect their consumers'
family's environment.
About Jelmar
JELMAR is a vibrant and growing manufacturing company with a broad
household cleaning product line including CLR(R) Tarn-X(R) brands of products.
1. Study conducted by Russell Research May 2 - 5, 2008, among 1,099
respondents across the United States. All interviewing was conducted
on the Russell Research survey website. Results have a statistical
precision of plus or minus 3.1 percentage points.
2. Independent Lab testing done conducted on May 2, 2008.
SOURCE Jelmar LLC.
