OAKLAND, CA -- 11/17/08 --
Alt. (
www.thinkalt.com), a leading digitally
fueled, independent marketing agency, has established itself as an
innovative firm with a knack for integrating traditional and emerging media
and marketing methods to develop timely and profitable campaigns for their
clients. Recognizing the myriad of challenges facing companies today in
the rapidly expanding social marketing environment, The Riverside Company
hosted its first digital marketing symposium featuring Alt. Chairman Bill
Fritsch and his team. The symposium focused specifically on the digital
marketing needs of Riverside's Micro-Cap Fund ("RMCF") portfolio companies
providing them with the toolset they need to assess and improve their
online marketing campaigns.
"At Alt. we are delivering alternative ideas to clients using new
technology, new media and alternative marketing methods to create cohesive
strategies, not competing ones for clients," said Bill Fritsch, chairman of
Alt. "CMOs and others are looking for ways to use digital marketing to
drive down overall marketing costs and to increase ROI. That's where we
come in. We offer clients refreshing, resourceful, inspiring, and effective
marketing ideas executed by senior level pros who have been in the business
for years and know how to get the work done with results that matter."
Bill and his team are experts in the field of digital marketing, focusing
their efforts on digital/online marketing, and how to plug traditional
media into the digital marketing ecosystem and improve results. The
Riverside micro-cap portfolio symposium showcased their expertise with the
ThinkAlt team reinforcing the keys to developing and implementing effective
digital marketing campaigns, offering benchmarking tools for evaluating and
improving the effectiveness of an individual digital marketing strategy and
content. The symposium included short presentations, examples and open
forum discussions, as well as "deep dives" conducted by the ThinkAlt team
on two RMCF portfolio companies' digital marketing content to demonstrate
best-practices, common missteps and suggested improvements common to many
middle-market companies.
In addition to offering strategy, account management and creative, Alt
offers substantial technological capabilities in Search Engine
Optimization, Search Engine Marketing, Word of Mouth Measurement and
Enablement, Mobile Marketing, Online Advertising, Website Development, and
online lead generation, nurture and conversion.
About The Riverside Company (www.riversidecompany.com)
The Riverside Company is the largest global private equity firm focused on
the smaller end of the middle market ("SEMM") and is one of the industry's
most experienced leveraged buyout investors. Riverside specializes in
investing in premier SEMM companies (those valued up to $150 million) and
partners with strong management teams to build companies through
acquisitions and value-added growth. Since 1988, the firm has invested in
201 transactions with a total enterprise value of $4.4 billion. Its current
portfolio in North America, Europe and Asia numbers 68, with combined
annual sales of $3.2 billion, EBITDA of $517 million and more than 14,000
employees. Riverside offers the resources to complete acquisitions smoothly
and in as little as 45 days -- thanks to its sizeable pool of capital under
management (more than $2 billion in nine funds), over 180 professionals in
18 offices (Atlanta, Brussels, Budapest, Chicago, Cleveland, Dallas,
Eindhoven, Hong Kong, Los Angeles, Madrid, Munich, New York, Prague, San
Francisco, Seoul, Stockholm, Tokyo and Warsaw), and long-standing
relationships with partner lenders. Six of nine of the firm's mature
vintages are currently top quartile, and the firm's investors include the
world's leading pension funds, endowments, funds-of-funds, insurance
companies and banks.
About Alt.
Alt. is the alternative to agencies stuck using traditional marketing and
advertising to solve today's communication problems. Instead Alt. is a
digitally fueled independent full service marketing agency founded and
fueled by agency veterans who combine strategy, solutions and creative to
produce work that resonates with those looking for alternative ways of
addressing today's marketing needs and expectations. The company has
offices in the Bay Area and Seattle. Visit www.thinkalt.com or call (206)
719-7090 for more information. Alt. is an active member of Worldwide
Partners, Inc. the world's 9th largest marketing communications network.
For more information visit
WorldwidePartners.com.
Media Contact:
Stacia Kirby
Kirby Communications
(206) 363-1492
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