New Hotel Offers Fresh Twist in the Travel Experience PHILADELPHIA, June 3
PHILADELPHIA, June 3 /PRNewswire-FirstCall/ -- aloha! Starwood Hotels &
Resorts Worldwide, Inc. (NYSE: HOT) and its much anticipated new lifestyle
brand, aloft hotels, announced today its reservation lines open for bookings
for stays starting from September 8, 2008 at aloft Philadelphia Airport.
Located only 1/2 mile from the Philadelphia International Airport, aloft
Philadelphia Airport is conveniently located near the SEPTA R1 and provides
easy access to downtown Philadelphia and all the historical sites it has to
offer.
aloft, a vision of W Hotels, is shaking up the lodging industry with
urban-influenced design, accessible technology, style and a social atmosphere.
aloft offers a total sensory experience, with rooms featuring loft-like, nine-
foot ceilings and oversized windows to create a bright, airy environment. The
centerpiece of the aloft room is the ultra-comfortable signature bed, and
large stylish bathrooms complement the guest experience with oversized walk-in
showers and amenities created by bliss(R) spa. Each aloft room is also a
combination high-tech office and entertainment center, featuring wireless
internet access and a one-stop connectivity solution for multiple electronic
gadgetry such as PDAs, cell phones, mp3 players and laptops -- all linked to a
42" flat panel HDTV ready television for optimal sound and viewing.
"In the same way that W Hotels broke the mold in the upscale hotel arena,
aloft will raise the bar in the select-service category," said Nina Timani,
Director of Sales and Marketing, aloft. "This hotel will be like none other in
the Philadelphia market. It will be a true oasis in style and creativity."
Guests can book directly through http://www.alofthotels.com which features
the best rate guarantee. Guests can also book via phone at 1-877-GO-ALOFT or
with local Travel Professionals.
In addition to taking part in Starwood's new twist in travel hotel
experience, all aloft guests have the option to participate in and earn points
in Starwood's award-winning, industry leading Starwood Preferred Guest(R)
program. Members at the Preferred guest level earn two points for every
eligible dollar spent at over 850 participating hotels and resorts worldwide.
Rates for aloft hotels are market-driven, and its Philadelphia hotel will on
average, $200-$229/night.
An instant hit in the development community, the first aloft hotels are
scheduled to open in summer 2008. The aloft brand has already announced more
than 60 development projects, in more than 10 countries.
For more information on aloft, please visit http://www.alofthotels.com.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with approximately 900 properties in more than
100 countries and 155,000 employees at its owned and managed properties.
Starwood Hotels is a fully integrated owner, operator and franchisor of hotels
and resorts with the following internationally renowned brands: St. Regis(R),
The Luxury Collection(R), Sheraton(R), Westin(R), Four Points(R) by Sheraton,
W(R), Le Meridien(R) and the recently announced Aloft(SM) and Element(SM)
Hotels. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of
the premier developers and operators of high quality vacation interval
ownership resorts. For more information, please visit
http://www.starwoodhotels.com .
At your service:
Meredith Joseph
Braithwaite Communications
215-564-3200 x119
mjoseph@braithwaitepr.com
Nina Timani, CHME
Director of Sales and Marketing
aloft Philadelphia Airport
267-298-1720
Angela Bliss or Mary Jane Orman
Starwood/aloft hotels
(914) 640-8334 or (914) 640-5287
SOURCE Starwood Hotels & Resorts Worldwide, Inc.
