SILVER SPRING, Md., May 15 MD-PlanetGreenNewShow
SILVER SPRING, Md., May 15 /PRNewswire/ -- When it comes to being green,
Adrian Grenier practices what he preaches in ALTER ECO. This exclusive new
series shows viewers how easy it is to embrace the green life and reduce their
carbon footprint -- all with a sense of sustainable style. Featuring Grenier
and three of his environmentally-conscious friends, the series takes a look at
everyday, eco-friendly choices on all levels. From the complete environmental
renovation of an L.A. home to a surprise visit to a busy family striving to be
kinder to the planet, this 13-part series is sure to entertain viewers
representing all shades of green. ALTER ECO (formerly called 'The Green Life')
premieres on Monday, June 9, at 9 PM (ET/PT) on Planet Green. In addition, a
sneak preview of ALTER ECO will air on Planet Green's launch night on June 4
at 10 PM (ET/PT).
(Photo: http://www.newscom.com/cgi-bin/prnh/20080515/NETH082 )
ALTER ECO introduces Grenier's one-of-a-kind 'Green Team', a cast of
eco-visionaries that include charismatic green guru Boise Thomas, sustainable
style expert and fashion model Angela Lindvall and eco-renovation master
Darren Moore. The team's mission is to help all kinds of folks -- from
celebrities to average Joes -- take small steps to live more earth-friendly
lifestyles. The three take on unique tasks such as overhauling a trendy L.A.
hotspot with salvaged materials to hopping on their snowboards for "slope
testing" in the latest in sustainable gear.
With so many people striving to be more environmentally friendly, ALTER
ECO helps guide greenie hopefuls with fun and fashionable suggestions to
incorporate the eco-friendly movement into their lives. This series
illustrates how each and every person can make green a part of their life that
is simple, fun and good for Mother Earth.
An accomplished actor, musician and director, Adrian Grenier is best known
for his role as Vincent Chase in HBO's hit series "Entourage." Most recently,
he was seen in Woody Allen's "Anything Else" and "Love in the Time of Money",
which premiered at the Sundance Film Festival. A filmmaker in his own right,
Grenier has written and directed several short films and a documentary, "Shot
in the Dark." A self-taught musician, Grenier attended Manhattan's prestigious
LaGuardia High School for Music & Art and the Performing Arts and plays in the
band The Honey Brothers.
ALTER ECO is produced for Planet Green by GRB/Villians. Gary R. Benz,
Peter Glatzer, Adrian Grenier and Michael Branton are executive producers for
GRB/Villians and Timothy Kuryak is executive producer for Planet Green.
Planet Green is Discovery Communications' global, cross-company initiative
with a commitment to document, preserve and celebrate the planet, including
the first-ever 24-hour eco-lifestyle television network scheduled to launch in
2008 to more than 50 million homes. Planet Green speaks to people who want to
understand green living and to those who truly want to make a difference by
providing tools and information to meet the critical challenge of protecting
our environment. Planet Green will meet the demands of consumers and viewers
by providing content that will enlighten empower and most importantly,
entertain.
-- High-res imagery available for download at
http://www.press.discovery.com --
-- Additional press information on Planet Green available at
http://www.planetgreenpress.com --
Available Topic Expert(s): For information on the listed expert(s), click
appropriate link.
Deborah Gottschalk
https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=65201
SOURCE Planet Green
