WhitePages.com Latest to Offer AdReady's Self-Service Advertising Solution to Marketers SEATTLE, July 24
SEATTLE, July 24 /PRNewswire/ -- AdReady(TM), Inc., the leader in
self-service online display advertising, today announced that WhitePages.com,
the leading website for finding and connecting with people, will use the
AdReady(R) solution to assist marketers with limited budgets who wish to grow
their businesses using Internet display advertising. The service will be
available starting July 24th, and can be found at
http://www.whitepagesinc.com/smallbusiness/.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080507/AQW051LOGO)
The AdReady platform enables marketers with smaller budgets to advertise
their products and services on websites like WhitePages.com which are
traditionally used for large, national banner ad campaigns. Marketers without
the resources to hire advertising agencies often find it challenging to get
the attention of their target audience via online advertising. The AdReady
platform provides those marketers the opportunity to raise their visibility
and reach desirable and targeted customers.
"WhitePages.com receives a significant number of inquiries from budget
conscious, smaller scale advertisers every month," said Ingrid Michelsen,
Director of Advertising Strategy for WhitePages.com. "Like many other major
national online advertising platforms, we don't have the bandwidth to sell,
traffic and optimize banner ad campaigns for smaller advertisers. We are very
pleased to work with AdReady to deliver an automated advertising solution for
those customers, allowing them access to a highly serviceable sub-set of the
online marketing tools traditionally available only to our advertisers with
large budgets."
"More and more business owners are learning about the benefits of online
advertising as a means to attract customers," said Mark Feldman, Senior Vice
President of Sales and Business Development for AdReady. "We are very pleased
that WhitePages.com has adopted the AdReady solution to help businesses with
smaller advertising budgets use the creative energy of display ads to promote
their products and services online."
When the product officially launches, the WhitePages.com self-service
platform will provide online marketers with creative intelligence and access
to a database of successful, customizable display ads that can be easily
modified, for any advertiser, with AdReady's proprietary customization tool.
An online marketer can visit the platform's landing page, create an account,
design their display ads and quickly launch a complete, fully-managed,
scalable ad campaign directly from the site.
About WhitePages.com
WhitePages.com, a privately held company based in Seattle, Wash., is the
most trusted and comprehensive source for consumers to quickly and easily find
relevant, accurate contact information in North America. The company's network
of sites include WhitePages.com (http://www.whitepages.com), WhitePages.ca
(http://www.whitepages.ca), 411.com (http://www.411.com), Address.com
(http://www.address.com), PhoneNumber.com (http://www.phonenumber.com), and
its 1,300 partner sites including three of the largest major U.S. telephone
companies, and MSN. The on-the-go user can also access contact information via
cell phone, smart phones and other Web-enabled mobile devices. For more
information about WhitePages.com, visit the WhitePages.com Blog:
http://blog.whitepages.com/
About AdReady
AdReady, Inc. was founded in 2006 by a team of Internet veterans to
transform the way businesses advertise online. As the first online
self-service display ad solution, AdReady enables marketers, of any size, to
design and deploy online display ads based on industry best practices.
Marketers have access to AdReady's data-rich library of original ad themes,
real-time ad customization tools, an intuitive Web-based interface and
detailed reporting on all performance aspects of their advertising campaigns.
Headquartered in Seattle, AdReady is backed by Bain Capital Ventures, Khosla
Ventures and Madrona Venture Group. http://www.adready.com
AdReady is a trademark of AdReady, Inc. and is registered in the US.
Contacts:
For WhitePages.com:
Tiffany West, 206-973-5180; twest@whitepages.com
For AdReady:
Megan Prest, 206-792-5182; mprest@adready.com
This press release can be downloaded from
http://www.whitepagesinc.com/press_releases/ and
http://www.adready.com
SOURCE AdReady, Inc.
