SAN BRUNO, CA -- 08/24/08 --
Australian Chef Benjamin Christie today
launched Gourmet Ads (
www.gourmetads.com), the first Australian vertical
advertising network focused on delivering major brand advertising to food,
wine and beer enthusiasts. Gourmet Ads is powered by Adify (
www.adify.com),
the premier vertical ad network management company, to harness culinary
enthusiasts and enable marketers to reach this engaged audience. The
network encompasses food, wine, and beer blogs and Web sites in Australia,
with plans for expansion to the United States early next year.
With a lack of options in Australia to monetize Web sites, Christie saw a
need for a gourmet vertical ad network to help advertisers fight growing
fragmentation and reach the long-tail food, beer and wine sites, while
helping those sites generate revenue from brand advertising. A highly
sought after audience for marketers, food enthusiasts are typically
high-income females 27 to 45 years of age. With most Australian marketers
still focusing on this audience through traditional print and television
media, opportunities in the online space remain untapped. Adify's ad
serving technology coupled with Christie's expertise and relationships with
publishers helps marketers reach an audience that generates over three
million page views per month for Gourmet Ads.
"The market in Australia is much different than that in the U.S. and brand
marketers continuously gravitate to traditional media outlets, forgetting
how successful the Internet can be in targeting highly engaged audiences
such as food enthusiasts," said Benjamin Christie of Gourmet Ads.
"Advertisers that work with Gourmet Ads can target consumers that value
high quality food, beer and wine. This audience relies on long-tail
culinary sites for recipes, ideas and other resources that satisfy their
interests. Marketers need to reach them on the sites that they visit, while
they are in the right frame of mind and are thinking about food."
Adify is providing the Gourmet Ads network with the key network management
services required to execute successful advertising campaigns, including ad
management, tracking, reporting, billing, payment and technical support
functions. This infrastructure is capable of delivering content
sponsorships, video, image and rich media advertising for its various
network partners. Gourmet Ads editorial board hand-selects publishing
partners for the ad network and is currently representing a cross section
of popular Australian food blogs and recipe websites.
"Benjamin's expertise as a television presenter, cookbook author and
culinary educator has led to the creation of one of the most unique ad
networks to date," said Russ Fradin, president of Adify. "Today, long-tail
culinary sites are being sought due to the growing interest in cooking and
food in general, which has not only hit the United States but other
countries as well. With more individuals gravitating towards the kitchen
table, an effective way of reaching them is through vertical ad networks
that cater to the need of the culinarily engaged."
About Adify
Adify Corporation is the premier vertical ad network management company and
an independent, wholly owned subsidiary of Atlanta-based Cox Enterprises,
one of the nation's leading media companies and providers of automotive
services.
Australia Media Contact:
Benjamin Christie
Phone: +61 418 610 498
ads@gourmetads.com
North America & Europe Media Contact:
Anthony Loredo
Phone: +1 646.202.9770
aloredo@horngroup.com
