Adconion Bolsters North American Video and Sales Staff With Four New Additions

NEW YORK, Nov. 4 /PRNewswire/ -- Adconion Media Group (www.adconion.com), the independent global audience and content network, today announced a number of new hires within the North America region, bolstering both the sales staff and the management team for Adconion's flagship video distribution network Adconion.TV.

As part of Adconion.TV's expansion, Cliff Paulson has been named Vice President, North America Video. A 14-year media veteran, Paulson brings to Adconion considerable experience within the television and online video industry. Most recently, he was the Vice President of Sales at video advertising provider ScanScout and has spent time at Vibrant Media, Fox and CBS during his career. At Adconion, Paulson will be tasked with overseeing the management of the company's major video advertising accounts as well as cultivating agency and brand relationships.

"Adconion.TV has become increasingly integral to Adconion's business model and, as such, it is vital that we continue to add experienced individuals with a proven track record to the management team," said Keith Kaplan, Adconion's President of North America. "With his history in the media and entertainment industries, Cliff is the perfect candidate to guide our online video division in North America."

In addition to Paulson's hiring, Adconion's sales staff has been strengthened by the appointment of three new members: Michelle Perno was named Sales Manager for the Chicago office and both Kathleen Alix and Kelly de Castro have joined the New York office as Account Managers.

Perno comes to Adconion following a three year spell as an account executive at Ask.com working with major brands and agencies through the company's search engine marketing division. Her responsibilities at Adconion will include the day-to-day management of various major accounts, as well ensuring proper delivery of advertising campaigns in accordance with goals and objectives of the client.

Highlighting Adconion's dedication to being a true agency partner, Alix and de Castro will be liaisons between the company and its many clients. As Account Managers, they will serve as clients' contact for campaign implementation, management and optimization.

According to a recent comScore report, Adconion's network reaches over two-thirds of the United States Internet audience.

About Adconion
Adconion Media Group (www.adconion.com) is the largest independent global audience and content network. Dedicated to true partnerships with agencies and marketers, Adconion arms agencies with customized technology and products designed in-house while delivering massive global reach across multiple platforms through a single network. Adconion reaches nearly 300 million unique users worldwide; 1/3 of the total global Internet population.

In the U.S. Adconion grew faster than any other network - 62.3% - in the year ending November 2008, according to comScore Media Metrix. Adconion is also an international leader in evolving the ad network model to create, distribute and monetize video content via its video syndication product, Adconion.TV, and branded content development and distribution arm, wholly-owned subsidiary RedLever (www.red-lever.com).

The company completed a record $80 million Series C round of funding led by Index Ventures in February 2008, and won the Investor AllStars award for 2008 "Deal Envy of the Year" in addition to being named to the Library House list of the hottest 100 private mediatech companies in Europe.

Adconion has 16 offices in 7 countries around the world, including London, Hamburg, Munich, Dusseldorf, New York, Los Angeles, San Diego, Chicago, Detroit, San Francisco, Toronto, Paris, Madrid, Sydney, Melbourne and Brisbane. Adconion is a member of the International Advertising Bureau (IAB) and a founding member of IASH Europe.