LITTLE ROCK, Ark. - (Business Wire) Acxiom Corporation (NASDAQ: ACXM), a global interactive marketing services company, is showcasing game-changing online display ad targeting products this week at the OMMA Global Conference and Expo in New York.
Relevance-X™ LifeStage is an online targeting tool that uses leading Acxiom technologies to enable interactive marketers to easily identify and target specific consumer segments based on life stage. With the targets identified, agencies and marketers can then place a single media buy through the Relevance-X Network to reach across thousands of online publishers with a message coordinated with offline programs. Relevance-X LifeStage streamlines the marketing process, delivering the right message to the right audience regardless of channel, site or content.
“The consumer targeting capabilities available in Relevance-X LifeStage enable marketers to increase the performance of their online marketing investment,” said Tim Suther, Acxiom’s senior vice president for digital marketing services. “Today, our clients see improvements in click-through rates, greater clarity in their brand message, and fewer wasted ad impressions.” Marketers commonly see a four- to five-fold increase in click-through rates over traditional online ad targeting.
Using PersonicX®, Acxiom’s leading consumer segmentation methodology, Relevance-X LifeStage is unique in its ability to accurately identify previously “unknown” web traffic and apply a layer of marketing intelligence that is rich yet completely anonymous. Relevance-X LifeStage can also integrate with industry-standard tools like comScore and deliver discrete brand messages that can be optimized in a transparent, controlled manner.
Because ads are served based on the audience segments, Relevance-X LifeStage ensures the delivery of the correct message to a precisely targeted audience regardless of page content or Website demographics.
Using this demographic and life stage cluster methodology, media buyers can maximize their media investment by:
- Using comScore’s Segment Matrix reports to identify an audience
- Comparing those PersonicX segments against their offline marketing database
- Overlaying additional targeting data such as age, income, net worth, marital status, presence of children, and homeownership
- Coordinating targeted messages to those same segments through a purchase on the Relevance-X Network
- Then optimizing the creative strategy by each specific consumer segment
The Relevance-X product suite also includes Relevance-X Echo, a site behavior re-messaging solution that solves the challenge of moving prospects from consideration to conversion. Echo captures specific visitor behaviors at a website, then combines that with personalized ad delivery for that site across the Relevance-X Network.
About Acxiom
The global leader in interactive marketing services, Acxiom connects clients with their customers through deep consumer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.
About Acxiom digital marketing services
The world’s leading companies rely on Acxiom’s digital marketing services to improve performance of their online marketing investment. We enable clients to send, optimize, and analyze communications across multiple media channels including email, website, display ads and mobile. Recognized as a top interactive agency and marketing technology provider, Acxiom provides our clients with access to an unparalleled combination of consumer insights, multi-channel marketing expertise, analytics and technology – all designed to empower companies to become more consumer-centric and effective in their online marketing activities.
About comScore
comScore Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, visit www.comscore.com/boilerplate.
Acxiom is a registered trademark of Acxiom Corporation.
Acxiom Corporate Communications
Shane Sharp, 501-252-2195
shane.sharp@acxiom.com
GACXM
