SEATTLE, July 28 WA-ActiveRain
SEATTLE, July 28 /PRNewswire/ -- ActiveRain, the nation's largest social
networking and marketing site for real estate professionals, announced that it
has launched a nationwide online video advertising program for its growing
base of more than 98,000 members powered by Mixpo, an online video advertising
company dedicated to serving the local small and medium-size business (SMB)
market.
ActiveRain is licensing the Mixpo platform, making it directly accessible
to its members throughout the ActiveRain network. For a small monthly or
annual fee, real estate agents, mortgage lenders, appraisers, title company
officers, and other ActiveRain members will be able to easily create, run,
track, and optimize online video advertisements to promote their services and
properties. This nationwide implementation follows nearly two months of
testing in selected areas since Mixpo and ActiveRain initially reached
agreement in late April.
"The tens of thousands of real estate professionals who comprise the
ActiveRain community need innovative and results-focused ways to market their
locally focused properties and services, so we are thrilled to make Mixpo's
online video advertising platform available to them," said Jonathan Washburn,
ActiveRain CEO and Co-Founder.
With its end-to-end platform, Mixpo provides an ideal tool for SMBs, such
as real estate professionals, to inexpensively and effectively advertise
online. Starting from existing photo, video, and audio files or from a large
stock library, SMBs can quickly create VideoAds that are easy to embed in
blogs, Web pages, in-banner video ads, search engine landing pages, and more.
VideoAds drive direct response through built-in, customizable calls to action
and interactive overlays that can easily be added and removed as offers and
specials change. Using the detailed activity and play-through data provided
in an analytics Dashboard, SMBs can modify VideoAds to improve performance.
They can also use ad rotation to test different versions of the same VideoAd
to see which versions generate more leads and conversions.
"Our core vision is to enable local advertisers to deploy high quality and
affordable VideoAds, accompanied by easy-to-use analytics, distribution, and
optimization tools to make these campaigns as effective and results-focused as
possible," said Anupam Gupta, Mixpo President and CEO. "Real estate is one
category that we believe can benefit tremendously from the deployment of
VideoAds to effectively showcase unique properties in a way that is both
distinctive from other forms of media and easy to adjust, whether due to
analytics or to the basic fact that real estate inventory is not static and
changes daily."
"We share Mixpo's view that online video is an ideal medium for real
estate professionals to leverage," said Washburn, "and we selected Mixpo
because of its unique offerings, flexibility, and ease-of-use. Mixpo has
taken the best of what video does, the best of what direct response does, and
the best of what the Web can do and combined all of that into a easy and
affordable online video advertising platform."
About ActiveRain
ActiveRain is the nation's largest social networking and marketing site
for real estate professionals. More than 98,000 real estate agents, mortgage
lenders, appraisers, title company officers, and others in the real estate
industry participate in the network to exchange ideas and generate leads. The
goal of ActiveRain is to empower real estate professionals and consumers.
About Mixpo
Mixpo is an online video advertising company dedicated to serving the
local small and medium-size business (SMB) market. Through its pioneering
online video advertising platform, the company enables interactive agencies,
publishers, directories, ad networks and marketplaces to easily and affordably
create, deploy, and optimize online video ads that drive measurable results
and fuel more effective marketing campaigns for their clients.
SOURCE ActiveRain
