ActiveOver50 magazine grows ad sales revenue 26% in 2009. San Francisco Bay Area niche publication focuses on baby boomers and older adults.
Los Gatos, CA (PRWEB) November 23, 2009 -- ActiveOver50, a San Francisco Bay Area magazine written for baby boomers and older adults, announced that ad sales revenue grew 26% in 2009 when most publications lost 30% or more. The privately held media company remains profitable for the third straight year.
Published quarterly in the San Francisco Bay Area, ActiveOver50 magazine reaches over 150,000 older adults in print and online. Its digital online edition is available free by subscription.
"We are a niche, family owned magazine targeting the 50+," said publisher Larry W. Hayes. "The over 50 is the fastest growing demographics in the United States. Over 1.5 million people over age 50 live in the San Francisco Bay Area. If advertisers are not targeting this age group, they should be."
The latest issue of ActiveOver50 features literacy tutor and noted journalist Sandy Reed on the cover. She worked as executive editor for the San Jose Mercury News and the Miami Herald and served as editor in chief at Personal Computing and InfoWorld.
Regular columnists in ActiveOver50 include Dr. Walter Bortz, expert on aging/health and author of "Dare to be 100"; Don Mankin, travel writer and author of "Riding the Hulahula to the Arctic Ocean"; and Evelyn Preston, financial advisor and author of "Memoirs of the Money Lady."
Articles in the Fall 2009 issue include:
ActiveOver50 magazine is written for baby boomers and older adults who are working, seeking work, thinking of retiring or leading active retired lives. The magazine is free reaching over 150,000 older adults worldwide. For information about ActiveOver50 magazine, visit website: www.activeover50.com.
# # #
