ORLANDO, FL -- 07/23/08 --
Action Products (NASDAQ: APII) launches a
series of children's educational toys and kits under the OLogy brand, an
educational component of the American Museum of Natural History's web site
of the same name. OLogy focuses on authentic, educational experiences
while appealing to a child's sense of fun, exploration and wonder. The
brand is targeted at children aged pre-kindergarten and up. This OLogy
brand introduction is being distributed through thousands of Action
Products' retail customers across the U.S. and Canada.
"Each OLogy product is designed to offer the very best of a museum
experience in every playtime activity. The OLogy product line is being
very well received by our retail customers, validating and mirroring our
exceptional pre-launch consumer research results," notes Jae Hong, Action
Products' director of marketing.
About Action Products International, Inc.
Action Products International, Inc. is a global manufacturer and
distributor of brand-focused educational toys. Headquartered in Orlando,
Florida, the Company's product line includes premium wooden toys, action
figures, play-sets and activity kits that emphasize educational fun within
the themes of arts and crafts, nature and science. In business for over
thirty years, the Company's products are distributed and sold by more than
two thousand retail stores in the US, Canada and the UK. For more
information about Action Products International, Inc., please visit our
website at www.apii.com.
Safe Harbor Forward-Looking Statements
Statements contained in this release that are not strictly historical are
"forward-looking statements." Such forward-looking statements are
sometimes identified by words such as "intends," "anticipates," "believes,"
"expects" and "hopes." The forward-looking statements are made based on
information available as of the date hereof, and the Company assumes no
obligation to update such forward-looking statements. Editors and
investors are cautioned that such forward-looking statements involve risks
and uncertainties that could cause the Company's actual results to differ
materially from those in these forward-looking statements. Such risks and
uncertainties include but are not limited to demand for the Company's
products and services, our ability to continue to develop markets, general
economic conditions, our ability to secure additional financing for the
Company and other factors that may be more fully described in reports to
shareholders and periodic filings with the Securities and Exchange
Commission.
Contact:
Billie Anne Dinkel
PR Manager
407-660-7223
bdinkel@apii.com
