SAN FRANCISCO, CA -- 11/05/09 --
TRUSTe, the leading online privacy seal
and trust assurance service, today announced that AchooAllergy.com, one of
the most visited websites for allergy relief products and allergy relief
information, is using TRUSTe's newly-launched small business services to
enhance online consumer trust and increase sales conversions. As a result
of displaying the TRUSTe Trustmark, AchooAllergy.com achieved a $10
increase in its average order value.
AchooAllergy.com is a specialty online retailer of allergy, asthma, and
sinus relief products. AchooAllergy.com differentiates itself by offering
superior customer service and providing comprehensive information and
resources on allergies and allergic diseases. The company's challenge is
not only to attract online customers, but also to maximize the dollar sales
amount on every visit.
"The increase in consumer trust in our site and the increase in average
order volume can be directly attributed to our adding the TRUSTe seal to
the order section of our Web site," said Cade McDonald, CEO of
AchooAllergy.com. "The company's online sales continue to grow and
customers are confident that AchooAllergy.com will safeguard their personal
and financial information."
The company's original Web site launched in 2000. As part of a site
rebranding and test program, AchooAllergy.com displayed the TRUSTe seal in
the header of every page of its site and conducted an A/B test using
TRUSTe's free trial program. TRUSTe's testing partner, Amadesa, measured
the results. Amadesa's testing allows merchants to 1) measure the dollar
increase in sales and average order value from sites displaying the TRUSTe
seal, and 2) confirm that increases in visitor purchasing are statistically
relevant.
"Our Trusted Site Services are showing incredible conversion rates for
small business retailers," said Fran Maier, CEO of TRUSTe. "Over the past
decade, consumers have come to know and trust the TRUSTe seal on large
merchant Web sites, and this new data proves that small businesses are
seeing the same success and enhanced consumer trust."
About TRUSTe
TRUSTe Privacy Seals help consumers click with confidence by guiding them
to trustworthy Web sites. Thousands of Web sites rely on TRUSTe industry
best practices to help them make the right decisions about privacy and
protecting confidential user information. Half of the top fifty Web sites
are certified to TRUSTe's leading practices including leading retailers,
Apple, eBay, Cabela's, Best Buy, Audible, LeapFrog, Microsoft and Yahoo!.
To find out more about privacy, visit http://www.truste.com.
About AchooAllergy.com
AchooAllergy.com is a multi-channel retailer founded in 2000 which sells
allergy and asthma relief products, air purifiers, HEPA vacuum cleaners,
humidifiers, dehumidifiers, and allergy bedding via the internet, a product
catalog, and a network of over 4,000 referring allergy physicians. The
company also manufacturers Allergy Armor Allergy Bedding, boasting the
smallest average pore size in the industry. As a pioneer in the field of
allergy relief products, AchooAllergy.com is one of the most visited
websites for allergy relief products and allergy relief information on the
web. To learn more, visit http://www.AchooAllergy.com.
Media Contacts:
Carolyn Hodge
TRUSTe
(415) 520-3415
chodge@truste.com
Cristin Zweig
Access Communications
(415) 844-6224
czweig@accesspr.com
