Accomplished Toy Executive Joins PlaSmart Team

PlaSmart Inc. is pleased to announce Sam Armstrong has been appointed as their Chief of Operations (COO) a newly created position within PlaSmart.

Ottawa, ON, Canada (PRWEB) November 8, 2009 -- PlaSmart Inc., one of Canada's fastest growing companies according to Profit 100 magazine, has recruited Sam Armstrong, a 20 year veteran of the toy industry as their new COO in order to provide his expertise and knowledge to ensure their ability to continue their rapid growth in a sustainable and profitable manner. Armstrong will oversee daily operational functions and support sales and marketing.

Tim Kimber, Owner & President of PlaSmart Inc. commented, "Mr. Armstrong will play a key role for providing a solid base for our continued growth. Sam is respected in the industry for his leadership and significant accomplishments and he will allow me the ability to concentrate on continuing to source unique items and successfully bring them to market both in North America and globally."

Sam Armstrong brings over 20 years of executive experience and has proven his ability to analyze operations and growth opportunities. During his tenure as CEO of Schleich North America he was directly responsible for successfully introducing this European brand into North America working with both specialty and major accounts including Tpys R'Us., Target, Indigo and Tractor Supply Company. He also created Schleich's first brand store within FAO Schwarz and oversaw a similar brand store concept at TRU Times Square in New York City. Prior to Schleich he owned his own Canadian toy company successfully launching it into the North American market as well as working with a number of leading retailers creating private label toys.

Sam Armstrong, "Having seen the incredible success of PlaSmart as a direct result of Tim's drive and vision I feel privileged to be able to bring my experience to such a great team."

About PlaSmart Inc.: PlaSmart Inc. is a Canadian award winning toy company based in Ottawa, Canada. Founded in 2003 PlaSmart Inc. has in seven short years grown rapidly and now has its unique, smart, simple, fun toy products in 5 continents and over 60 countries. While best known for the award winning PlasmaCar, PlaSmart handles over 150 products including Yummy Dough which was featured on Dragon's Den October 28th, 2009.

To contact PlaSmart Inc. directly please call (877) 289-0730 Web: www.plasmarttoys.com

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