A Place for Mom, Nation's Largest Assisted Living and Senior Housing Referral Service Announces New Vice President of Finance

Former CFO and Interim CEO of Everyday Wireless to Lead Finance Group SEATTLE, June 24


SEATTLE, June 24 /PRNewswire/ -- A Place for Mom
(http://www.aplaceformom.com/) announced today that Breslin Longstreth joined
the company as Vice President of Finance. Longstreth will oversee the
financial performance of the company, help drive planning, reporting, analysis
and company strategy, as well as evaluate new business opportunities to grow
revenue.


"Breslin is a seasoned entrepreneur with a strong accounting, finance and
technology background," said Pamala Temple, president and founder of A Place
for Mom. "He has lead finance teams at both the Fortune 500 level and the
early-stage start-up level.  As such he brings broad perspective from the
roll-up-your-sleeves requirements of a start up to the strategic and systems
work of large-cap companies.  Breslin will be instrumental in helping us
continue the phenomenal growth of A Place for Mom."


Longstreth began his career with Arthur Andersen working in the tax, audit
and company valuation practices.  He received his MBA with honors from the
University of Virginia's Darden Graduate School of Business.  He received his
bachelor of arts from the University of Washington with a double major in
business and accounting and has a CPA.  Longstreth spent four years at Oracle
as a senior consultant in enterprise software and later joined the start-up
company Everyday Wireless, LLC where he held the roles of CFO for four years
in addition to acting as Interim CEO.


"A Place for Mom has created a national industry out of helping
baby-boomers find appropriate senior care for their aging parents," said
Longstreth.  "The hundreds of thousands of families they've already helped
find assisted living, nursing homes and senior housing is a testament to value
of this service.  I'm very excited to help A Place for Mom grow and scale this
service to meet the needs of the millions of baby-boomers and seniors whose
lives will be improved by finding the right senior care solution."



About A Place for Mom


A Place for Mom is the nation's largest elder care referral network
serving families who are searching for care options for elderly loved ones.  A
Place for Mom has over 13,000 long-term care communities in its referral
network such as assisted living (http://assisted-living.aplaceformom.com/),
nursing homes (http://nursing-homes.aplaceformom.com/), Alzheimer's care
(http://alzheimers.aplaceformom.com/), residential care homes
(http://residential-care-homes.aplaceformom.com/), retirement communities
(http://retirement-communities.aplaceformom.com/), and home care
(http://home-care.aplaceformom.com/) providers.  Families can review detailed
information about their local elder care providers online, and get free
personal, professional assistance by telephone from one of 300 local eldercare
advisors.  A Place for Mom's referral network of long-term care providers
covers more than 3,000 cities in the U.S.  For more information, visit
http://www.aplaceformom.com or call 1-866-333-3110.



SOURCE  A Place for Mom