DALLAS - (Business Wire) This historic meeting will bring together an all-star line-up of some of the biggest players of the past from these two legendary Mexican teams and will take place
on Sunday, May 25th at Pizza Hut Park in Dallas, Texas.
“Nissan is proud to sponsor El Reto Final for the third year in a row,” says Ben Poore, Vice President of Marketing for NNA. “The Hispanic market is important to Nissan and El Reto is one way we can demonstrate our commitment to this community. This event is a truly integrated promotion that allows fans to access content through television, online and of course at the final match. Like many soccer fans, we are looking forward to the classic match between the two great teams.”
The legendary rivalry between CHIVAS de GUADALAJARA and CLUB AMÉRICA goes back for decades with both teams having been very successful over the years—América has won 10, and Guadalajara 11 league championships. The “El Reto Final Nissan: LEGENDS of CLUB AMÉRICA vs. CHIVAS de GUADALAJARA” match will be the culmination of five weeks of programming on Fox Sports en Español, as the show’s host, George X, travels around Mexico tracking down players from these two Mexican super clubs to invite them to a re-match. The program airs on Sundays at 9PM EST.
Peter Christiansen, CEO of Miami-based Zeal Television, the production company producing the El Reto Final series, says that the series this year has a number of twists. “We invited two major captains: Alberto Garcia Aspe, and Fernando Quirarte to serve as captains and advisors to George X,” says Christiansen. “Helped by legendary coaches Alberto Guerra from Chivas de Guadalajara and Hector Reinoso from Club América, they really have been able to assemble an outstanding list of players for the rematch at Pizza Hut Park,” says Christiansen.
“We are pleased to bring ‘El Reto Final Nissan’ to our loyal viewers for the third straight year in a row as the perfect complement to our year-round coverage of the Mexican soccer league, and the participation of Mexican teams in the Copa Santander Libertadores and Copa Nissan Sudamericana,” stated David Sternberg, Executive Vice President of Emerging Networks for Fox Cable Networks and General Manager FUEL TV, Fox Soccer Channel, and Fox Sports en Español
“El Reto Final Nissan: LEGENDS of CLUB AMÉRICA vs. CHIVAS de GUADALAJARA” is brought to the Hispanic market by Executive Producer Animus Entertainment Group, and The Vidal Partnership, Nissan’s Hispanic Agency of Record.
Topping the Line-up for TEAM CHIVAS GUADALAJARA are Fernando Quirarte Benjamin Galindo, Ricardo Pelaez, Manual Sol, Martin Zuniga and Alberto Guerra.
FOR TEAM CLUB AMÉRICA, flying in to Dallas from Mexico City are legends such as Alberto Garcia Aspe, Carlos Hermosillo, Luis Roberto “Zague” Alves, Luis Hernandez and Adrian Chavez, among others.
The full line-up of Players on the two teams is announced to be as follows:
| TEAM CLUB AMÉRICA | | | | | | TEAM CHIVAS de GUADALAJARA |
| 1. Alberto Garcia Aspe 2. Luis Roberto “Zague” Alvez 3. Carlos Hermosillo 4. Vinicio Bravo 5. Luis Hernandez 6. Joaquin del Olmo 7. Cecilio de los Santos 8. Carlos Antonio Santos 9. Adrian Chavez 10. Raul Rodrigo Lara 11. Raul Guttierez 12. Adrian Chavez Coach: Carlos Reinoso | | | | | | 1. Fernando Quirarte 2. Camilo Romero 3. Rafael Gutierrez Aldaco 4. Marco Antonio Ruiz 5. Alberto Coyote 6. Ricardo Snoopy Perez 7. Manuel Sol 8. Benjamín Galindo 9. Ricardo Pelaez 10. Gustavo Nápoles 11. Martín Zúniga 12. Ignacio Vásquez Coach: Alberto Guerra |
Ticket prices are set at $20, $30 and $40. Tickets may be purchased at all TICKETMASTER outlets, including FIESTA MART stores, at EL TEPEYAC, EL AMIGO, DEPORTES CELAYA, FUTBOL LATINO MEX, LA PICOSA, LA PROVEDENCIA, LOS SAPITOS Y LAS RANITAS, MI CASA, TAQUERIA PEDRITO, EL POLLO REGIO and the FC DALLAS box office, at 1-888-FCD-GOAL or online at www.ticketmaster.com. If you missed the live match, you can watch it on Fox Sports en Español on May 25th at 6PM PT / 8PM CT / 9PM EST.
During this press event in Dallas, Nissan will also announce its support for LULAC’s educational efforts. A charitable contribution of $25,000 will be presented to LULAC, symbolizing Nissan’s support of LULAC’s initiatives.
About Nissan North AMÉRICA
Nissan North America, Inc. has been the proud title sponsor of the award-winning El Reto Final Nissan for the past three years. In addition, Nissan has long been a major contributor of Hispanic organizations across the country including the United States Hispanic Chamber of Commerce, the Congressional Hispanic Caucus Institute, the National Council of La Raza, the Hispanic Scholarship Fund, the National Hispana Leadership Institute, the National Association of Latino Elected and Appointed Officials, the League of United Latin American Citizens; and is a proud long-time sponsor of the Copa Nissan Sudamerica.
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. More information on Nissan North America and the complete line of Nissan and Infiniti vehicles can be found online at www.nissanusa.com and www.infiniti.com.
About LULAC
League of United Latino American Citizens (LULAC) has approximately 115,000 members throughout the United States and Puerto Rico. It is the largest and oldest Hispanic organization in the United States. LULAC advances the economic condition, educational attainment, political influence, health and civil rights of Hispanic Americans through community-based programs operating at more than 700 LULAC councils nationwide. The organization involves and serves all Hispanic nationality groups. For more information, go to www.lulac.org.
About Fox Sports en Español
Fox Sports en Español features more than 1,500 hours of live, exclusive sports programming in Spanish and, with few exceptions, English SAP each year, including InterLigaTM, the Copa Santander Libertadores, Copa Nissan Sudamericana, and the FIFA Club World Cup soccer tournaments; the Major League Baseball regular season, divisional playoffs, All-Star Game and World Series; and premier combat sports including championship boxing from Mexico and the U.S., Ultimate Fighting Championship® and kickboxing. The channel reaches more than 13 million cable and satellite households in the country, of which 4.5 million are U.S. Hispanic households.
Fox Sports en Español is distributed by Fox Cable Networks Group and operated by Fox Pan American Sports LLC, an international sports programming and production entity jointly owned by HM Capital Partners, LLC and News Corporation's (NYSE: NWS) Fox Sports International. For more information, visit Fox Sports en Español online at foxsportsla.msn.com.
About The Vidal Partnership
Established in 1991, The Vidal Partnership is the largest independent Hispanic marketing communications agency in the U.S. and has been named: Advertising Age Multicultural Agency of the Year in 2002 and 2004, Adweek's Marketing y Medios Hispanic Agency of the Year in 2004, Advertising Age Five Star Winner for 2005 and Advertising Age A-List Agency for 2006 and 2007. The agency’s client roster includes Cadbury Adams USA, Diageo North AMÉRICA, Greyhound, Heineken USA, Johnson & Johnson, Kraft Foods, MasterCard International, National Football League, Nissan North AMÉRICA, Royal Caribbean, Sprint Nextel, The Home Depot, and Wendy’s International. In addition to the New York headquarters, The Vidal Partnership has offices in Atlanta, Miami, Nashville, Los Angeles, and Dallas. For more information, visit www.vidalpartnership.com.
The Cartel Group
Victoria Negrete, 210-602-8881
vnegrete@thecartel.com
or
Fox Sports en Español
Jennifer Serna, 310-444-8736
Jennifer.serna@fox.com
