A "Healthy" Company - Geritrex Celebrates Its 30 Year Anniversary with New Rebranding Effort and Expanding Distribution Channels

Leading healthcare manufacturer introduces new product packaging and e-commerce feature to company Web site - www.geritrex.com.

Mount Vernon, NY (PRWEB) February 18, 2009 -- The Geritrex Corporation, a privately held pharmaceutical company that offers affordable, high-quality healthcare products, is now celebrating its 30th year in business. Founded by CEO and registered pharmacist Anthony Madaio, Geritrex has grown from a mid-Atlantic regional manufacturing firm to a prominent national industry leader in the over-the-counter (OTC) goods marketplace.

"Many Americans today are concerned over the fate of the pharmaceutical industry due to the looming patent expirations on branded medicinal products, however, I believe strongly that many of the smaller healthcare manufacturers - in particular the OTC producers - will hold steady during this economic downturn," said Geritrex's president Anthony Madaio. "Our company continues to remain strong and prosperous because we are continuously working very hard to develop, manufacture and market quality, value-added products while satisfying our customers' budgetary needs."

To help maintain Geritrex's competitive edge in the future, the company has recently redesigned its logo and product packaging to help refresh the brand and reinforce its market position. The company's Web site, www.geritrex.com, now features a retail element to allow consumers to make online purchases. Geritrex also plans to launch new healthcare products into the marketplace during the first quarter of 2009, including MIN-O-EAR™, an effective ear wax softener that will be priced about 50 percent less than similar products. For 30 years, the Geritrex Corporation has been developing and producing a proprietary healthcare line, private label medical products and generic equivalents of brand name over-the-counter health items. The company's affordable, high-quality healthcare products are currently being distributed to hospitals, long-term care facilities and other institutions and there are plans to expand into the retail market this year. To learn more about the company's current offerings, please visit www.geritrex.com. ###