Wellington - New Zealand's Hell pizza chain, which is known for its wacky advertising campaigns, has scrapped billboards showing Hitler saluting with a slice of pizza after complaints from the Jewish community, a newspaper reported on Friday. The Nazi leader was shown giving a Heil Hitler salute with pizza in his hand and the quote: "It is possible to make people believe that heaven is hell."
Kirk MacGibbon, of the Cinderella advertising agency that devised the billboard, told The Press newspaper, "We hoped we could get away with people seeing Hitler with a piece of pizza would be funny."
MacGibbon said the Hell chain had a fun and controversial style and did not set out to offend with its advertising, but added, "What I would say is meek and mild does not get you media."
