Vanity Fair's golden investment in Suri Cruise

The maiden photo-op of Suri Cruise has catapulted Vanity Fair into raptures with the print editions selling like hot cakes. Even the magazine's website received 4,000,000 visits in one day, which is a new record. Whatever Vanity Fair paid for the right to have those exclusive pics was well worth it and more.

The magazine claims that it received 4,000 new subscriptions after the issue, which also featured a 22-page spread of the baby and parents Tom Cruise and Katie Holmes, hit the stands. Newsstands ran out of copies so quickly that distributors were seen rushing vans to replenish them In New York one stand at the Grand Central railway station alone sold 350 copies within minutes.

But the photo shoot conducted by noted photographer Annie Leibovitz was shrouded in secrecy. Not even the magazine's publicity department was allowed to see it. Security guards were posted at its printing plant and distributor copies were shipped a day later than normal to narrow the time when copies could have been snapped up by rival publications. Editor-in-chief Graydon Carter was behind this master plan, according to Women's Wear Daily.

While the Cruise pics may have proved to be a golden investment for the magazine and the proud parents, Moby has blasted Tom Cruise for using his baby as a PR prop. "Putting your CHILD on the cover of Vanity Fair? Are they out of their minds? Using children as PR props does disgust me," the 'Porcelain' singer wrote in his blog. "I don't know Tom Cruise and Katie Holmes, but I really cannot for a second fathom the mindset of parents who would sell pictures of their children and use their children to get better press. It's gross."

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