7UP Gets in the Holiday Spirit With New Pomegranate 7UP Antioxidant

PLANO, Texas, Nov. 10 /PRNewswire/ -- Just in time for the holiday season, 7UP is reintroducing a seasonal favorite, Pomegranate 7UP, now with antioxidant Vitamin E. Pomegranate 7UP Antioxidant is a perfect blend of natural pomegranate flavor and the crisp, clean, refreshingly bubbly taste of America's original lemon-lime soft drink.

"With its natural pomegranate flavor and deep burgundy color, Pomegranate 7UP has become a festive hit during the holidays," said Dave Falk, director of marketing for 7UP. "Consumers have responded so favorably to Cherry 7UP Antioxidant, we're now giving them Pomegranate 7UP Antioxidant."

The new Pomegranate 7UP Antioxidant includes 10 percent of the recommended daily intake of Vitamin E per eight ounce serving. Perfect by itself or as a holiday mixer, Pomegranate 7UP Antioxidant is available in both regular and diet versions. Like all 7UP products, it is 100 percent naturally flavored and caffeine free. Pomegranate 7UP Antioxidant is available for a limited time only this holiday season in 2-liter bottles and 12-packs.

About 7UP
7UP is one of many flavorful brands in the beverage portfolio of Dr Pepper Snapple Group (NYSE: DPS). A favorite since 1929, 7UP was reformulated in 2006, just before the brand's 77th birthday, to contain 100 percent natural flavors, with no artificial preservatives. In addition to 7UP 100% Natural Flavors and Diet 7UP, Cherry 7UP Antioxidant and Pomegranate 7UP Antioxidant are available in Regular and Diet varieties. DPS is a leading producer of flavored soft drinks, marketing 50-plus beverage brands across North America and the Caribbean. For more information on 7UP, visit www.7UP.com or www.drpeppersnapple.com.