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Sony plans job cuts in European game division

Posted : Fri, 20 Apr 2007 15:23:01 GMT
Author : Bharat Rathode
Category : Games (Technology)
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Things continue to get worse for Sony's game division as the company revealed that it is currently discussing plans to cut 160 jobs or 8.4 percent of its European workforce.

Sony Computer Entertainment's spokeswoman Nanako Kato said that other regional centers will also undergo a streamlining operation, but added that no concrete decision has been reached. Kato revealed that this would give the company a competitive edge in the market.

"We decided to streamline the company and also streamline some of the positions ... to reshuffle the company a little more to have more competitiveness", Kato said. She added that while the exact figure has not been decided, no more than 160 jobs will be lost in the revamp.

High prices and delayed launch has cost Sony much in the race to regain its grip on the console market. Success for PS3 is vital for Sony since it has invested a lot of money in making the console. Sony has included powerful technologies like Cell microchip and Blu-ray high-definition DVD player, which has increased the manufacturing costs of each unit.

According to latest figures, Sony is losing as much as $241.35 for every 60GB PS3 sold and $306.85 for every 20GB PS3 unit. Last week, Sony revealed that it has stopped the production of 20GB PS3s in United States since it was underselling the 60GB model by 1:10.

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