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Goldmine or money pit: Earning money through online games

Posted : Sun, 15 Apr 2007 03:49:01 GMT
Author : DPA
Category : Games (Technology)
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Cologne- It sounds like a dream: sit comfortably at your computer and get rich playing online games. There are lots of reports floating around recently about gamers who have gotten rich in the digital world, like the story of the woman who made a real-life bundle selling virtual real estate in Second Life. While there is generally a kernel of truth to these stories, they tend to be exceptional cases.

Indeed, gaming industry experts have more than a few words of discouragement for those who think that online worlds are the way to quick riches: "As of now I see only one company that's really earning money in Second Life - and that's the game's maker, Linden Lab," explains Professor Winfried Kaminski from the Institute for Media Research and Media Pedagogy at the Technical University of Cologne.

"I cannot imagine that people can earn their livelihood through these games right now," Kaminski says.

To be fair, some large companies like Adidas have discovered the parallel world and set up their first branches in Second Life. The sporting goods maker set up its own shop in September 2006, reports press spokesman Oliver Brueggen: "We sell the Adidas a3 Microride in our shop for 50 dollars."

By January 2007, Adidas had sold around 23,000 pairs of its virtual shoes. Stated in terms of Second Life's currency, that's sales of 1.15 million Linden dollars. Converted into real money, however, that represents only a sum of 5,240 dollars. The business may be worthwhile for businesses anyways, figures Winfried Kaminski: "It's one way to determine for example how specific goods are going to be accepted by customers."

World of Warcraft is another online role playing game that can boast of millions of users. It also has a lot of real money changing hands, but in this case often to gain more virtual currency itself, or gaming characters themselves. The game's maker, Sony Online Entertainment (SOE) in San Diego, has created a trading platform called Station Exchange to allow the company to earn sales fees in the process.

SOE's analysis also shows who is earning money and who is spending it: the most successful vendors are on average 22-years-old, while the deepest pockets are from on average 34-year-old players. The experts see this as a reflection of the fact that success in online games is primarily a matter of time. A family man with a busy career is unlikely to have the time to progress very far in the WOW system. But he may have real life money that he can use to buy virtual gold or better equipment for his avatar.

While most players look down on those who buy their way into more powerful characters, it is an accepted fact of virtual life. Some companies even specialize in servicing such affluent players: the Bavarian-based company InGameService provides immediate advancement for game characters over the internet - for a fee.

Business director Andreas Herken can't complain about business: "Things are going well. A majority of the customers come back for repeat business."

In other words, earning money in the online world requires a lot of luck or a lot of time. The equation is reversed for those in a time crunch: real money has to be shelled out to keep up the virtual pace.

Copyright, respective author or news agency

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can I make money playing games
By: Ronald Merriweather , Fri, 04 Jan 2008 22:25:28 GMT

I am a very good gamer from St.louis MO games mean alot to me. I play games all the time from xbox to gamecube. this would be really good for me thanks ron.


how to earn through games
By: anandh , Mon, 13 Aug 2007 05:36:00 GMT

i want to earn through games can u help me


Goldmine or Moneypit
By: Ecocandle Riel , Sun, 15 Apr 2007 07:55:59 GMT

Professor Kaminski is somewhat mistaken. I don't believe that Linden Labs is profitable yet. I am not 100% sure this is true, but if they are, it is only just recently. On his point that he doesn't believe that anyone else is making money, well that isn't entirely true either. Of the top 50 or so fashion designers in SL, I don't believe any of them are making less than $4,000 US Dollars per month. The top designer is making considerably more than that. Now to his credit, a year ago those same people were making barely anything, but the growth, from 150,000 registered accounts to 5,565,749 registered accounts as of the writing of this reply, has yielded incredible growth for their products.

He is correct about Adidas, and the selling of their shoes, but he is wrong about their number. 2 Weeks ago a representative from adidas who spoke at the Virtual Worlds 2007 conference said that they had sold 27,000 pairs of shoes in 1 month. And while that is only several thousand dollars, it is several thousand dollars, with zero raw material costs. This does not factor in the advertising value from the press that their decision to enter SL has garnered.

As for the premiss that it is easy money, there you are right on the mark. It is not. I have only taken 3 days off in the last year. My days are typically 12 hours. I have been in SL for a year. In the first 9 month, I spent close to 5,000 USD on upgrading my computer, buying virtual land, opening several business, purchasing Photoshop CS, and attending the SLCC convention in San Francisco. My sales did not come close to covering my expenses, during that first 9 months. But that wasn't my goal. My goal was to create a development company to help real life companies establish their presence in SL. I have succeeded and I have two very good clients. So good that I have been able to leave my RL job, one that I was earning 75k/year, to run my company. There are also 8 people, 7 of whom I met in world, that I am paying apx $30.00 per hour (US dollars), to do this building/texture/scripting.

All told there are 58 companies, that I am aware of, that are making money, doing what I just described. The top companies, Aimee Weber, The Electric Sheep, River Run Red, and Million of Us, have gone from little start up companies, like mine. To having 5 - 25 full time employees, with an additional 10 - 100 contract workers. They have done this in only 18 months. The Electric Sheep recently announced a deal with CBS worth 7 Million USD. Most of these top companies are only accepting jobs that are greater than $100,000 USD. This is because the demand for such work is so high, that finding the workers to complete the jobs is difficult.

This platform, some believe will be the next internet. It may be another company, who does something similar, but better, it may be Linden Labs, but many believe that virtual worlds are future.

I respect the right of Professor Kaminski to have his opinion, but it has been my experience that virtual worlds offer a bit more opportunity than it might appear on the surface. In SL there are not the typical barriers to entry that one finds in RL companies. There are not the typical economic factors that one needs to deal with in RL, as I mentioned, zero raw material cost. Also one isn't limited by geographic space, as my workers live in the US, France, England, and Belgium. In SL, one will find a handful of people making their livings, a larger group of people making a nice bit of hobby money, and the vast majority of people enjoying themselves at lectures or concerts, going to dance clubs, or exploring their creative sides building wonderful things in the sandboxes. So if the honorable Professor Kaminski would like to take a tour, and see some of the goings on, please have him look me up. I would be pleased to share the virtual world with him, as it is through my eyes.

Thanks,

Ecocandle Riel
Riel Life Productions
CEO



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