World's first study on how clothing impacts the way a female rear looks is being done by experts from Scotland's Heriot Watt University's School of Textiles and Design. The researchers believe that this study will be a pointer for retailers' world-over.
In this study, four female models having varied bottom sizes will don different types of dresses whic will be photographed for examination. It will also try to understand as to how colors, designs, patterns influence perceptions. The four bum sizes taken into consideration include 'standard', 'pre-Raphaelite', 'small' and 'curvier'.
Dr Lisa Macintyre, leader of the study, of Heriot-Watt University said: “This study will provide detailed information to enable designers to make the clothes that help women make the most of their natural assets.”
Participants will be asked to take a look at the photographs and say how big or small each model's rear appears to them.
Dr Macintyre added: “There's much discussion in the media of clothing styles that flatter the body and it's generally accepted that enhancing body perception can improve confidence and self-esteem.”
The first phase results will be published in May 2006.
