Wealthy Web users read blogs, survey finds
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Thu, 05 Apr 2007 20:00:59 GMT |
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NEW YORK, April 5 Fully 76 percent of U.S. Internet users earning more than $150,000 read weblogs, up from 57 percent two years ago, a survey said.Twenty-four percent are bloggers, up from 18 percent in 2005, the Luxury Institute survey found.The figures compare with 25 percent of general U.S. Internet users who say they read blogs and 9 percent who are bloggers, the Pew Internet & American Life Project reported.The Luxury Institute, based in New York, also found 55 percent of wealthy Web users communicate via instant messaging. Thirty-nine percent of general U.S. Web users send instant messages, the Pew study found.In addition, the Luxury Institute found 31 percent of the wealthy report using an online social networking site. This compares with 16 percent of overall U.S. Web users studied by Pew.Among the wealthy, 13 percent said they were a member of Google Inc.'s YouTube and 10 percent reported being a member of News Corp.'s MySpace.The Luxury Institute's survey was conducted online in March among 1,000 Web users earning more than $150,000 a year. Its margin of error was slightly more than 3 percentage points.Copyright 2007 by UPI
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