LG plans to increase market share in DVD segment
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Wed, 28 Mar 2007 10:48:00 GMT |
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New Delhi, March 28 LG Electronics India Pvt. Ltd. (LGEIL) Wednesday said it plans to increase its market share in the DVD segment with the launch of a new portable player.The new portable DVD player - Portable DivX DVD - comes with a swivelling seven inch LCD screen and is priced at Rs.12,990.'LG is already the market leader in the DVD segment with 23 percent market share. We predict a very good response for this product and aim to capture a further five percent to seven percent of the market share,' Amitabh Tiwari, business group head, consumer electronics, LGEIL said in a statement Wednesday.'The product in itself is very unique with a swivel screen and 'wireless card type remote control' and will definitely be sought after by lifestyle savvy consumers who are in sync with the latest technology,' Tiwari added.The South Korean electronics major LG's wholly owned Indian subsidiary had a turnover of Rs.82.5 billion in 2006. It has set up two manufacturing units in India in Greater Noida and in Ranjangaon near Pune for mobile phones, colour televisions, microwave ovens, refrigerators and optical disc drives. (c) Indo-Asian News Service
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