Lead Grows to 9 Share Points, Extends Across All Major Channels LOS ANGELES, May 15
LOS ANGELES, May 15 /PRNewswire/ -- 3LCD, the world's number one
projection display technology, has solidified its leadership position in the
U.S. front projection market with an 9-point unit share lead over competitors
in the first quarter of 2008, according to Pacific Media Associates (PMA).
3LCD technology-based products kicked off 2008 with 54 percent total U.S.
market share. In addition to a strong overall market lead, 3LCD leads in all
three front projection channels according to PMA's monthly tracking reports
covering the Pro AV, Distribution and Retail channels.
For 3LCD, this is the 4th consecutive year-year, same-quarter gain in the
U.S. market. Share gains from Epson, Hitachi, Sony and Sanyo contributed
substantially to the impressive 3LCD technology growth in the first quarter.
On the product level, 3LCD held leading positions in the critically important
SVGA and XGA segments in the Professional market and 1080p in the Home Theater
market.
"3LCD technology certainly started off the year with a strong quarter in
the U.S. market," said Michael Abramson, PMA. "It is a significant testament
to both 3LCD technology and the companies that use it. The market is showing
strong demand for what they are offering."
3LCD technology utilizes a 3-chip optical engine to process and output
bright, vivid colors with no "rainbow effect." The optical engine also has a
solid-state design, which eliminates the risk of any mechanical issues with
moving parts. With its outstanding color, brightness and detail, 3LCD
delivers outstanding image quality to classrooms, board rooms and home
theaters across the nation. LCD technology overall continues to lead in all
major display product categories including flat panels, monitors and laptop
displays.
"The market share growth 3LCD is experiencing is based strongly on the
advantages it has over other technologies," said Rina Bhuva, senior strategic
marketing manager, 3LCD Technology. "Leading projector OEMs continue to
choose 3LCD, because they know projector buyers are looking for superior image
quality and reliability."
3LCD manufacturers are driving the market through a broad range of
innovation, from short throw and WXGA products lens shift capabilities and low
energy usage.
About 3LCD Technology
3LCD is the world's leading projection technology, delivering unbelievably
bright and natural color, amazing detail and road-tested reliability. Using an
advanced, 3-chip optical engine, 3LCD offers full-time color for brilliant
quality images without the possibility of color break-up. 3LCD is based on LCD
technology, which is used by leading manufacturers worldwide for the ultimate
viewing experience in flat panel TVs and projectors. To find out why more
users choose 3LCD than all other projection technologies combined and to get
the latest list of leading companies offering 3LCD technology in their
products, visit the 3LCD website at http://www.3LCD.com
SOURCE 3LCD Technology
