Music CDs from Sony to have anti-piracy technology

Sony has taken what is believed to be the first measured step to control music piracy: Music CDs with anti-piracy technology developed by specialist, First4Internet. The Japanese electronics major announced that at least 10 commercial titles would be released immediately to test the technology that can help control ‘casual piracy’ (i.e. making multiple copies for friends; a.k.a. ‘schoolyard piracy’).
Posted : Wed, 01 Jun 2005 20:02:01 GMT
By : Peter Goodyear
Category : Technology
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Sony has taken what is believed to be the first measured step to control music piracy: Music CDs with anti-piracy technology developed by specialist First4Internet.

The Japanese electronics major announced that at least 10 commercial titles would be released immediately to test the technology that can help control ‘casual piracy’ (i.e. making multiple copies for friends; a.k.a. ‘schoolyard piracy’).

The new protected disc will allow consumers to make only a limited number of copies (perhaps three); and the user will not be able to make further copies from the copies. The concept is known as ‘sterile burning’. In this solution, tracks are ripped and burned from this original copy-protected CD on to a blank CD in Microsoft’s Windows Media Audio format. Thereafter, the DRM (Digital Rights Management technology) embedded on the disc bars will not allow the burned CDs from being copied.

DRM, originally developed for DVDs by Japanese company Matsushita was a solution where the data on the DVD was encrypted so that it had to be decoded before viewing, which required an encryption key. This key was kept a secret by the DVD consortium. But this process required the DVD manufacturer to sign a license agreement with DVD equipment manufacturers asking that they do not include features such as digital output in their players.

Another anti-piracy technique is digital watermarking which allows the CD producer to add hidden copyright notices or other verification messages to digital audio, video or image signals. In this process, data is hidden in the message which does not restrict the signal’s use but provides a way to track the signal, to trace it back to the original. These however were used for media that stored visual data such as photo images, movies.

Sterile burning or secure burning is a new concept developed by First4Internet. Although both the companies are confident about its effectiveness, doubts about its compatibility continue to nag Sony’s product development department. So far as basic CD players are concerned, these CDs will playback on all conventional players. However, iPod users will have no means to transfer the content onto their devices; that’s because Apple has not yet licensed its Fairplay DRM for use on CDs with such copy protection features.

This Sony-plus-First4Internt effort is part of a bigger plan to curb piracy which is believed to cost the music industry two-third of its revenues. Among Sony’s other partners in this anti-piracy effort are SunnComm and their Mediamaxx technology.

Many commercial releases from Sony, such as Velvet Revolver’s “Contraband” and Anthony Hamilton’s solo album featured SunnComm’s anti-piracy technology. The company refused to name the CD titles that would carry the new secure burning technology.

Copyright, respective author or news agency

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Sony in troubles
By: defiantly yours , Thu, 02 Jun 2005 13:20:16 GMT

Partly to mask early release of Xbox-360 and Gameboy, Sony had to make some story to compete with Xbox-360 better than average reviews.

Sony is trying its best to resist generational divide. If not Sony, it will be Cony (Made in China); if it is not MS, it will be Linux; if it is not Chevy, it will be Cherry (Made in China); If it is not MSN, it will be Google; if it is not progrmmed in US, it is in India.

Sony had a bad year in film also. I guess the point is Sony is losing its market share and are peeved off. remember: You can have everything in Google. That is the convergence, rest will be ignored.(Google's revenue soared to 1.1B,250M profit)


nonsense
By: h3x , Thu, 02 Jun 2005 12:38:52 GMT

the only "protection" they offered is for patriot listeners who buy cds - but the problem is, they don't copy them, they BUY cds all the time, for those who copy CDS, this protection is just as much trouble as putting a match under the gas pedal of a car to limit the speed - just push harder...
the inability to put that music on an iPod is absolute nonsense, what's the point of buying those cds if u can only listen to them on your computer or a cd player at home? be real, if you want to protect cds use physical means, not software
p.s. if those cds cost $2 i would buy them, until then... kazaa, edonkey, bittorrent all the way


Catch the pirates, lower prices, don't bured us for your laziness
By: Mars , Thu, 02 Jun 2005 09:48:50 GMT

If I buy something, then it is mine to do with as I want just so long as I don't break the law.

Putting these measures on a CD is a break of my personal property rights.

Sony should concentrate on catching the people trading the pirate discs and stop bothering those of use who want one CD for the car and one CD for the home. Worse still, if I want to put these tracks onto an Ipod, or on a unix PC, I'm probably going to have to do something that breaks the DMCA.

Maybe if CDs didn't cost 20 dollars a go, there would be less piracy.


Elvis Shot JFK - a case of common sense
By: JPR , Thu, 02 Jun 2005 07:37:51 GMT

I am in 100% agreement with you.

I hear it, I like it, I buy it

If I do buy it I would like and expect to be able to copy or use for personal use as I want. I am not going to buy 2 cds the same so I can use one at home and one in the car!!

Many times I buy then rip, then burn so I use a copy and save the original.

This Sony idea is ridiculous...


A case of common sense
By: Elvis Shot JFK , Thu, 02 Jun 2005 07:06:07 GMT

Well, this doesn't say that you can't copy a CD, nor does it say that you can only rip with WMP (unless I missed something). It says you can't copy a copy or make a lot of copies, which makes sense.

I thought (or maybe only hoped) that Sony had learned its lesson when it started to play around with how the CD is made - which got them in a bit of trouble. DRM is one of those two edged swords, and it's going to come back and bite people in the ass. And there's Apple, who only wants to to listen to music with their software, which is one of the stupid parts of DRM. It doesn't just protect music; it hinders it at the same time. I'd rather have a CHOICE when I play music. I should be able to play a song I purchased online when I want - and with the software that I want.

I'm all for buying the real thing, and do so when I get the chnace. I have a lot of digital music, from various sources. If I like what I hear, I'll buy the CD. I don't want the record companies telling me that I can't play the CD in my computer or copy the songs to my hard drive in a format that I want. I bought the CD, I have the right to use it. I'm not going to be making copies available for others - it's for my own use. And I think the vast majority of people fall into that category; they want to be able to listen to their music, whether at home, in the car, on the computer or what have you.

Now, is Sony going to announce ahead of time what titles are going to feature this sterile DRM, and are the CD's going to mention that they contain embedded DRM, or is Sony going to make the mistake again of not telling anyone?

Yes, music sales are down. Digital music may be a part of it, but it's not nearly as big as the RIAA/labels would have you believe. Sales are down because things cost more and most don't have more money in tandem with the increased cost of things. There was a time when it was relatively easy to break into gold or platinum status or higher. Yet now, Gold or Platinum are more like what Double Platinum and Diamond once were - levels that a select group of artists achieve. And just because a band isn't selling several million copies in one go doesn't make them a failure. There's more to music than CD sales, and if more labels and artists would realize that CD sales shouldn't be the mark of success, the better off the music industry as a whole will be.


Product placement
By: Rack of Lamb , Thu, 02 Jun 2005 04:46:31 GMT

Artists should place brand names in their songs, then give them away, and receive network television-model ad revenues. Green Day's "I Walk Alone" could be "Use Vodaphone", or Vertical Horizon could change their name to "Here To Call Verizon" - ok, who stole my crack pipe...


Ultimate Copy Protection
By: Richie Spare , Thu, 02 Jun 2005 04:40:21 GMT

Just keep putting out crap music, and hey, no one will WANT to copy it! Problem soved! Seriously, if you can hear it, you can dub it. Creative even puts out a tiny mp3 player that records from your CD player's headphone jack. No DRM will ever block that kind of copying.


Do they think everybody is retarded?
By: Booser , Thu, 02 Jun 2005 01:35:19 GMT

1) Rip to ISO/image.

2) Open NERO

3) Burn

Ooh, that was hard. First of all, I rip to MP3s by using LAME and saving the tracks using NERO. Second, I burn using NERO and I suspect that most people don't burn using the built-in windows burning program. Third, if it doesn't work in Windows, it will probaby work in Linux.

In my opinion, Sony might have well spent the money buying sand in the Sahara. It is waste of time and effort and anybody with any computer knowledge can by-pass the protection in ten minutes. Not that I pirate music. I just don't like spending $20 for a music CD just so I can have one song. It is much cheaper to wait for it to come on Sirius radio, record it, crop the edges, and burn it to CD or download it from the internet. If I like the song and find a CD with a few other songs I like on it, I'll probably buy it. Not going to buy it for one song. Simply too expensive.


good ole days
By: james , Thu, 02 Jun 2005 01:19:59 GMT

funny,i remember taping a cd for friends of mine.back when sony and others promoted how good, their tapes captured cd quality.my first l.p. was queen,news of the world. the cover was cool and the sounds were new and crunchy.whats new these days? not much.recycled techno sounds. the bands of old are just that.and on top of it all.a computer decides what gets airplay. life, it seems, is not without a sense of irony.i say, let sony stop their feet. i'm busy listening to the only medium left, that i bought and truly own. my guitar!


Yay, more corporate greed and Stupidity
By: Tempestora , Thu, 02 Jun 2005 01:15:55 GMT

I can't believe that Sony can still make such ludicrious claims after all this time, 2/3's of their profit? We all wish, it would force them to really look at how they operate.

You just have to look at the messages being posted here. they all say the same thing.

They can't win.

When sony wakes up to itself and realizes that people are not going to pay $20 (AUS) for a single, with crappy, regurgitated music, the world will be a better place.
by the way sony the last cd i bought legally was the Nirvana Album, which i got for $8, which means you still made close to 16 times the cost of making the cd. The term excessive profit taking comes to mind....


Uncopyable my sweet %&#
By: Scott L , Thu, 02 Jun 2005 00:49:12 GMT

Anyone with a CD player having SPDIF out and an audio card having SPDIF input and 80 min to wait can copy any CD. Sure you have to go in and break up the tracks later, but this will just slow down the rookies. Anyone with the right hardware tools can render all this DRM stuff on CD's neuter. Sure it's a pain — more than most would undertake. But not any more trouble than editing down a 30 sec radio spot.

Most POP CD's today only contain 1 track worth having anyway. That's the real problem the record companies need to solve.


missing the buck
By: scott , Thu, 02 Jun 2005 00:43:58 GMT

I am no markiteng major, but you have to wonder if puting so much money into this will pay off. I am sure that it deters some people and that in my opinion is a good thing. I do have to agree with everyone else here and suggest that a far easier and more effective way at incresing sales and demand would be to adhear to the old supply and demand motto. The reason these peer to peer sites do so well isn't all because its free but incredibly easy. Tap into this download your own cd format and still charge a fee per song and in my opinion you will make more money and spend less fighting a endless battle you just can't win. Sorry.

Good luck on your spending spree though.
Scott


DRM is a pain in the **$$@@#*
By: Sauce , Thu, 02 Jun 2005 00:43:54 GMT

After having just gone through alot of hassle to get a legit adobe pdf that was purchased from amazon and protected with their DRM scheme, I can tell you, boy was very hard to get working.

From having to use the correct version of Acrobat Reader, and sign up for a passport account, then having issues with the firewall strippping out non-standard url headers ( because they used their own invented ones) it was 2 days before our Marketing Manager could view her e-book.

There used to be a way around it, but adobe got the company - elcomsoft to remove the application that could crach the encryption and they fixed the security hole in the DRM algorythym. At the moment theres no way to crach adobe drm on e-books.

My feeling is that adding DRM to Music Cd's is going to curtail alot of the copying - just because its such a pain in the neck.


Don't even need to crack it..
By: Ed , Thu, 02 Jun 2005 00:42:10 GMT

Either use Linux or non-Microsoft products.. it only works because they assume you are using Media Player under Windows.

Microsoft has sold out the consumer - we've been saying that since XP was released..



**** sony
By: **** , Thu, 02 Jun 2005 00:40:19 GMT

Sony's music will be complete silence - like Giya Kancheli's symphony (on Sony record) -- filled with total six minutes of utter silence. Sony may have sold only 2 CDs worldwide (one to me). With new technology, Sony will out do its worst record -- may not sell any CD at all.

I think with 6.5 billion people on lousy Earth, a ten cent CD would generate 650 million dollar worth of transaction. The fuckers at RIAA and MPAA, and at Warner, Sony, EMI, BMG simply do not get it.

My kudos to first piracy code writer for this Sony's technology.

Just like few rich control the minds of largesse, a few give back with revenge.

I say...Sony would be history as Xbox and Gameboy will outpace PS3 sales as a retribution to this announcement. That code writer would be from Vietnam or Serbia or Latvia/Estonia.

I am still surpised at 31-word DeCSS code in Perl written by MIT student.


$80 per videocassette
By: Don , Thu, 02 Jun 2005 00:39:29 GMT

The entire movie rental industry exists only because movie makers charged $80 per videocassette in the early days. Similarly, entire industries will spawn to meet the needs of people who want to listen to music (without necessarily owning it) as long as the cost is competitively low. My estimates show that music rental distribution schemes could make money if they charge one penny per listen per song.


who is ripping off who
By: cre8n peace , Thu, 02 Jun 2005 00:36:37 GMT

$17.00 CDs that can be burned at home for under a dollar. Stores that sell only the top 100 CDs. Format radio stations that only play the same 50 songs over and over and over, etc. Millionaire one hit wonders. Sony sueing people for copying music on CD, when it fought for the right to copy movies with VHS (at the time it only made hardware, and did not own the talent).

sony need to grow up.


Digital Rights Manglement
By: 'jyo mama , Thu, 02 Jun 2005 00:32:24 GMT

All good points and agreed, but I want to know if I get a guarantee by Sony that I can return the piece of junk CD to the store for full refund if it won't play on half the players I have around to use. Already opened or not.
I've got 2 or 3 walkmans, a desktop cheapo boom box at work, a nice Denon stereo at home, a half crap JVC player in one Jeep, a Denon in another Jeep and the Panasonic in the wifey's Jeep...
That's going to be the untold "gotcha".
It will play alright... but only on a SONY player... or not on a PC CDROM, but only on car or home stereo players,... but not older ones without this or that technology built-in...
this crap has all been tried (and failed) before... I hope they go broke...


Mn its tru wat da mN above just seD
By: lolz , Thu, 02 Jun 2005 00:25:48 GMT

SonY r StupiD hws it gonna stp dis shit lol! I mean stdnrdly yer just record it on a mic or sumith dn convert into mp3 erM! whoeva inveted dis new Coding or wateva finG needZ a slap seriouslY! Juzt face it ya Music buisneZZ n dat has been jukT!! just strt an officail site 4 free dwnloading n dat! n mek charts n dt offf dat init! FIND A NEW HUSTLE BLUD!


Why bother?
By: Bob Dobolina , Thu, 02 Jun 2005 00:23:15 GMT

"You're never gonna stop this, so give in and start working on a distribution model that will work and that fans have been demanding for so long: Downloadable MP3's."

Why anyone would prefer to own a crappy 10-20x compressed, volatile digital file over the CD (which, if you buy them online costs the same as buying the CD) is beyond my comprehension. MP3s sound like crap. They really do. It's like going back to the days of 8-track tapes or cassettes.


Sony Is Not Smart
By: Josuph , Thu, 02 Jun 2005 00:22:43 GMT

I already figured out a way to get by it.


Are you Kidding?
By: James H. , Thu, 02 Jun 2005 00:14:56 GMT

Trust me, no matter what they do or what they try, its just going to be overthrown. People say that things will work, but a few weeks later there is way to hack this, and once again music is stolen. You wont be able to stop this. No one is going to pay 10$ just for one song that they like. I think they would prefer a song that they actually like, for free.


cds and recorders
By: erica , Thu, 02 Jun 2005 00:05:40 GMT

with every good invention there is going to be a bad one. some computer guru will come up with a way to shortcut anything.


where will it end
By: God Outlandish , Thu, 02 Jun 2005 00:04:13 GMT

Enough is enough, compared to a DVD, cd prices are outrageous, and now they want to prevent me from making copies my disc. Why not just cut the prices in half or more. The piracy is such an issue is because the source discs are well over priced. There is no value in a music cd anymore.


Real Reason: Crap Music
By: freak , Thu, 02 Jun 2005 00:03:25 GMT

That's right...to tell you the truth, there are MAYBE 4 or 5 new CDs a year that I buy--the rest is rubbish. In fact, I tend to spend more than 5 times the amount on back catalogue stuff that I do on anything new. The record companies need to stop signing multimillion dollar deals with no-talent, manufactured pablum...their sales would skyrocket.


Only good products sell
By: Itsbo Loney , Wed, 01 Jun 2005 23:58:57 GMT

How long has the music industry been scaming the comsumer with bad products in the form of music CDs with one or two good songs for $20? That's $10 per song. Now who's the pirate? This is the digital age--the digital revolution is churning full throttles enpowering consumers with free access to information and if these dinosaur corporations aren't able to cope with this changing climit, then let them go extinct. Others have evolved and adapt by creating a more sutible platform--downloadable music. This is the real free-market--paying for what we want. So, the music industry should stop whining because the consumer will no long pay the cost of a hamberger and fries when all we want is just the fries.


Simple Human
By: JD , Wed, 01 Jun 2005 23:54:35 GMT

What can be done by a human mind, can be undone by a human mind.


Downloadable MP3s for all
By: Happy Camper , Wed, 01 Jun 2005 23:53:47 GMT

Over a thousand labels have chosen eMusic to sell songs for approximately 25 cents a piece in high quality unencumbered MP3 format. Pick and choose the songs from an albumn. Check out the high quality and selection of music. Dump the Big Five labels and their screwed up DRM crap. There is a whole other world of music you are missing out on.


It doesn't work.
By: Alex T. , Wed, 01 Jun 2005 23:53:13 GMT

Realistically, there have been several protection schemes developed up until now.
It never ceases to amaze me at how every time a new idea for making "secure music CDs" comes out, everybody fires another volley of opinions. The news people treat it as new and ground-breaking, and anyone who knows aything just ignore it.

DRM is getting old.

It's the same thing every time, and it's never protection. If the CD can be read in a regular CD player, it can be copied. Case closed. You don't even have to TRY to get around it.

The only reason people have troubles is because companies are targetting technically-un-savvy users with their efforts: "Casual piracy". DRM technologies keep cropping up because after each one has been proven useless, companies have to come up with another false-assurance that content is "Really safe this time! No - honestly, it is!"

Give me a break.


HAHA
By: whitemike , Wed, 01 Jun 2005 23:49:50 GMT

I think i might buy one of these "new cds" so i can be the first to hack it. please notice "curb piracy". the developers know the ways around this already. i guess the only problem with hacking this is someone has to be buy the orginal first. who buys music anymore? i wonder if companys like napster will be allowed access to Sony/RCAs "protected" music. meanwhile, the use to bit torrent continues to increase...


COMPROMISE!
By: James , Wed, 01 Jun 2005 23:37:50 GMT

There definitely needs to be a comprimise from Sony instead of continuously and unsuccessfully trying to stop people burning music discs of their own taste. How about a shopping system where people pay a certain amount to make mixed C.Ds?


WASTED MONEY - PAYED FOR BY MUSIC LOVERS EVERYWHERE
By: Daniel S , Wed, 01 Jun 2005 23:37:36 GMT

For time immemorial a child could make his girlfriend a mix tape of her favorite songs and none of the record companies would claim that it was cutting 2/3 (two/thirds) of their profits. So one must ask; What changed? Well the use of the internet and file sharing applications changed. The problem is that this 'disk protection' does little or nothing to affect the sharing of this song over the internet. It only takes one determined person to post this song unprotected on the internet (and there are many ways a determined person can do it - even with the 'protection') and that file can be copied unlimited times and shared with unlimited people. One must then ask; Why then are the record companies investing in this technology - who are they affecting? The answer is that they are investing in this technology because they have no forsight - instead of spending money to hurt the small loyal consumer (the kid making a mix for his girlfriend), they can create standards so that all music players are compatible with eachother and anyone can go to competitively priced online stores and download only the songs that they want (from any artist) and have resonable use of that song after they paid for it. People should be able to copy it, back it up, put it on any player they want - make real use of it. Then all they have to do is make some decent music and people might buy it.


Oh, come on!
By: A. Person , Wed, 01 Jun 2005 23:36:12 GMT

There are very simple ways to get past this.


Waste of TIME!!
By: AK , Wed, 01 Jun 2005 23:24:30 GMT

i think the day it hits the market ppl will be ready to brk the code of it ...so in my sense it will be waste of time and money for SONY ...:)
I thnk SONY programmers can do more constructive instead of wasting the time in this ;)


Corporate whining
By: Bluesdude , Wed, 01 Jun 2005 23:23:03 GMT

Look - we all recorded music on out cassette recorders off the radio as kids, so what the hell is the difference? The musicians make most of their money form concert tickets and the allmighty "recording contract". So this illegal downloading is helping the already too fat, rich music moguls from leeching more from the musicians. Bring on the anti piracy codes they too will fall!!!


Funny
By: Regardles , Wed, 01 Jun 2005 23:22:08 GMT

If microsoft says that DVD's won't have a future, it's interesting to see Sony spend so much efford to even protect CD's.

With the new Internet coming around the corner it doesn't matter what happens. Things will change no matter how much they try to stop this.
As long as you'll be able to listen to the music you'll always be able to record the music. Digital output or not.

Watermarking using frequencies unhearable would be a nice feature for credits to the Musician.
Where the credit already should go.

Let them spend their money on whatever research they like and lets enjoy the music regardles.
With our complains we're only trying to safe them money.


yeah
By: madcap , Wed, 01 Jun 2005 23:17:00 GMT

wait 10 days and some highschool dropout will figure a way to crack it.
;)


Bull
By: Mark W. , Wed, 01 Jun 2005 23:13:31 GMT

This is a joke, right? Even with this "new technology," the owner of the CD could still EASILY distribute this in any digital form they like, whether it be through P2P, FTP, torrents, or what have you. Even reading the article lets you know cracking it will be a cinch, no matter what your age or computer expertise.

Everyone is saying that to stop piracy, you should lower CD prices. But with people rushing out day-of to buy such loads of crap like 50 Cent albums anyway, why even bother? The guy's been shot, woohoo - give him a ***king purple heart. CDs are pretty cheap, but me and my totally free 50+ gigabytes of them just plain don't care one way or another. There are so many ways to get music free now, it's pretty amazing people still buy them. If this whole deal ends up being passed, just hock an album from Best Buy. Want some real humour? Look for any CD title on eBay. If it has more than 0 bids, send the buyer an e-mail letting you know that the country is laughing at them.

This lets you know why Sony is such a horrible company. Who devised this? Moreover, who agreed with this devised idea and somehow got it patented and regulated? Thank you, First4Internet, for making CDs just BEGGING to be first for the internet.


Won't work
By: Derek Snider , Wed, 01 Jun 2005 23:05:59 GMT

If these CDs will play on conventional CD players, then it will be trivial for those with intent to rip to do so. This will result in nothing but annoyance to the consumer, as more lost sales to blame on piracy.


It's simply about control
By: A.A.M , Wed, 01 Jun 2005 23:00:17 GMT

Perhaps we should make sure that the gasoline from BP won't work unless you buy it DIRECTLY from a BP station, no giving that precious gas to your friends without paying BP!

Ok, perhaps a little inflamatory I'll admit, but it does strike the same cord in me. This is rediculous. They put out one good song on an album and then get angry when people only want that song and not the other 55:00 worth of crap. I-tunes and the like have helped with this, but still...


Balderdash
By: Eric P , Wed, 01 Jun 2005 22:57:29 GMT

I have a Rolling Stones LP at home with the Warning "Home Taping is Killing Music" on the Sleeve! - Think about It!

I think it's more the case that Record Company Greed, Crappy Designer Kareoke Bands and Worst of all Reality TV Shows that are in danger of Killing Music.

I for my part will do everything I can to put those people out of business.

Get it up yer!


Give me a break
By: Tman , Wed, 01 Jun 2005 22:56:24 GMT

I agree with the comment of "Anything that can be heard can be recorded".
I remember the 70's and am reminded of Records, cassettes, Video disc player, Beta, VHS, 8 Track, and now DVD...Every single one cracked to date...Technology is not only in the eye of the corporate idiots that try to stop us...It lies in "US" the consumer also..we do have a say and by god..We will not take it anymore..Record companies bank on a "GOD AWFUL SINGER" with 1 hit song and hope that some moronic public consumer will pay for the pretty packaging and 17 or 18 useless songs...What does that do? Well it makes us dumber for listening to some of those 17 songs ...and it makes the record company, Artist, Label, and everyone in between RICH!!! Give me a break..

"Piracy is best served as revenge"


Don't buy in to their hype.
By: Reality Check , Wed, 01 Jun 2005 22:55:51 GMT

What do you mean, lower revenues? Don't believe the hype. Their business is doing just fine, despite their incessant attempts to screw over their own consumers. This isn't about piracy at all, it's about control. After that, it'll be about corporate hegemony, and your concerns really will be irrelevant to them.


a factor to consider
By: briguy , Wed, 01 Jun 2005 22:54:17 GMT

perhaps their loss of profits is a direct result of their anti-piracy movement
like, people boycotting them?
if people like the material and can afford it, they're GOING to buy it, reguardless.
whoever started this movement should be fired.


Music Piracy is a Problem......
By: Clough , Wed, 01 Jun 2005 22:53:06 GMT

Adapt your business model? Name any business outside of the home audio-visual market that has to compete with people giving away their products for free. That's not free enterprise. That's stealing.

I agree that a lot of music released is not worth the media it's printed on, let alone the $14.99 retail price, but there are several other ways to discover if an album is up your alley besides downloading it from Kazaa. Try AMG previews. Or try walking down to one of the 5 record stores in your area with listening kiosks...

Furthermore, without the option of free downloading, consumers would be more inclined to put price pressures on the record companies, who knowingly sell Cubic Zirconium at Diamond prices.

And nowadays with cheap ($.79 - $.99) MP3 singles becoming more and more prevalent, there are fewer excuses to copy CD's or download songs from a file-sharing service.

It's time to give up the weak rationale that somehow free songs are good or right. Once each of these companies go under due to the lack of revenue being generated, we'll see what the quality of such a market generates.

And oh by the way, the companies getting hurt the most by the piracy are the small indie labels that don't have the big money cushion that the big companies have. Sleep on that, if you will.


DRM: Cost vs. Benefit
By: Naysayer , Wed, 01 Jun 2005 22:50:55 GMT

Where is the real cost of putting out music CDs?

The cost of CD duplication is now nearly negligible, even to the *average consumer* at home! This is what Sony sees as a problem. But if duplication costs have changed for you and me, imagine how it must have changed for a massive corporate player like Sony since the initial CD production of the 80's. Yet the cost of CDs has never come down from that same point!

Where do they spend the difference: promotion/advertising? music videos? DRM R/D? and all manner of crap unreleated to the production of mo' betta' albums.


Restricting my Fair use rights
By: Stephen B. , Wed, 01 Jun 2005 22:47:21 GMT

I guess I won't be buying any Sony releases in future.

Lets see how they cope with a 100 percent loss of revenue


Pointless
By: Infinity , Wed, 01 Jun 2005 22:37:07 GMT

When will they ever learn. They're cornered and they'll pretty much go the way of the dinosaur with this DRM crap.


Excuses excuses...
By: HY , Wed, 01 Jun 2005 22:36:30 GMT

People need to stop blaming bad music. The real reason for piracy is greed, not of the recording industry as mentioned before, but greed of the customer who wants to get music without paying for it. We all seem to forget that this is how artists make money: (This may sound simple, but it seems to me that NOONE gets it) when they give music away for free they dont make any money.


Wonder why we nuked em in the first place
By: lol , Wed, 01 Jun 2005 22:26:53 GMT

Stupid greedy japs, they are on the front of world technology and yet the still can imagine a way of creating cd security. Just give it up, and keep your money so you will stop bitching. By the way xbox 360 is going to kick your companies asses almost for the same reason as this cd story. You want to much for to little, ie the price companies pay for rights to have games on ps2


That's right...
By: Apassionata , Wed, 01 Jun 2005 22:23:27 GMT

...let's piss off the people who pay for their music! I hate music thieves, but harassing people who pay for a CD is not the way to go.


First-time Poster
By: Betab0y , Wed, 01 Jun 2005 22:21:26 GMT

Well....it would be wrong to say that they have never learned, in fact, they have been working hard to ignore the real reasons their realiy. Wake up, you blood-sucking evils whose luxurious lifestyle is the product of others' blood and sweat. You think you've lost YOUR REVENUE?? Well... You would wish that were true. Let me tell you evils something else that you have been losing--OUR IGNORANCE, whish had been translated into your SUPERIOR ADVANTAGE then again into blood that pumb your hearts each day. Guess what, people now are not so stupid as we used to be. Your greed and our ignorace were once your strength, (IT)knowledge and determined willingness are now ours.


Bigger picture.
By: Adam , Wed, 01 Jun 2005 22:19:17 GMT

I completely agree with all of your comments. I do see the RIAA's side of losing money. They are losing SOME, but definately not to the extent in which they are stating in numerous news articles. Only until they can get a more accurate number to boast about their lost revenue, then will I give them some sympathy. Check out www.piracyisnotacrime.com to further understand their false numbers. I agree with the fact that they are frightened by the fact that these corporations are no longer in control, and that pisses them off more than anything. They come down on people for "stealing" their music. That to me is hypocritcal of them, ALMOST every single person in the music industry has at one point stolen something. So they need to stop acting like they are saints trying to stop this digital revolt against. Another point brought up was the analog recording, yet again there are many other ways to copy music, its just not done by downloading mp3s. But it comes back to control, the RIAA doesn't have control over who is downloading what and they hate that, hence the law suit against Grokster I believe. If they bought out all these software companies making p2p software that would probably end up as a monopoly. And so they want to just shut them all down. Sorry, I will never pay 20 bux for a cd, what happen to all the punk bands who sold their cds for 5 dollars. Most the bands out there set up a recording studio at their million dollar homes, and never see a record label's recording studio. So instead of being forced to make their moneys worth in recording time, they slack off at their home recording studios. I think the RIAA should crack down on this big time, since lazy musicians lead to lazy/crappy music. I think the RIAA should grasp this technology and use it for good purposes, instead of trying to stifle technology.


i agree..!
By: paco J , Wed, 01 Jun 2005 22:16:02 GMT

all the comments above are right... it´s just a matter of time to crack those technologies...


Find another business model
By: John , Wed, 01 Jun 2005 22:02:12 GMT

It's going on a decade now and I've heard nothing about the entertainment industry thinking of new ways to generate money with artists. They new it was coming -- and did NOTHING in this respect.

Peer to peer is here to stay. Either the entertainment industry creates another business model, or they go bankrupt -- simple as that.

Stop hiring lawyers and engineers and start hiring creative marketing people. They could have tackled this problem by now if they would have not been so stubborn.

QUESTION: When is piracy not piracy?

ANSWER: When it becomes mainstream.


Digitize an analog output of these 'protected' CDs
By: neal m , Wed, 01 Jun 2005 21:49:45 GMT

Can these so called copy protected CDs be 'didgitized' into mp3 files from an analog source on the fly? Will that defeat the copy protection? There are many ways of doing that. .


Only annoying to a few
By: Dick G , Wed, 01 Jun 2005 21:42:09 GMT

Maybe Sony forgot that recording with high performance equipment using the "speaker wire to recorder" method their entire system is by-passed. And it records so well that the human ear can't tell the difference. Nice try Sony but no prize.


Encryption
By: dean , Wed, 01 Jun 2005 21:37:11 GMT

I remember what Peter Lynch said about investing in an electronics/computer chip company. You have billions of eyeballs (people) studying it day and night 24 hours a day and there will be a way found to circumvent the technolgy. People will find a way to come up with a better product. My bet is on the consumer. The bragging rigts for any teenager to find a solution is like the first man to climb Mt Everest or the first man on the moon or in space. The challenge it there and they are opening a pandoras box for every person on th eplanet to be first to crack the encryption.


Suitable equipment...
By: EL HOMBRE , Wed, 01 Jun 2005 21:32:29 GMT

You need one cable. That's it. You just hook it up to the speaker jack to the line in one.


Please
By: Stevie Wonder , Wed, 01 Jun 2005 21:20:41 GMT

As soon as this hits the market, there will be decoders for this so called anti-piracy device. Just as there are cracks to remove the macrovision protection for DVD movies, there will be programs to remove this 'protection' and allow unfettered copying.

You're never gonna stop this, so give in and start working on a distribution model that will work and that fans have been demanding for so long: Downloadable MP3's.


Another Waste of Money
By: Shea M , Wed, 01 Jun 2005 21:16:18 GMT

Looks like some 12 year old will have to take 15 minutes out of his day to figure out how to crack this. Come on folks, have you learned nothing? Everytime some company comes out with a new DRM, within a few weeks someone has a work around and it is all over the internet.

The Xbox, unhackable, right. iTunes unhackable, yup sure is, DVD's, no way to copy those, nope, not a single way to copy those.

Want to prevent piracy?? Lower the price of a cd, or better yet, make the artists put out a cd with more than 1 good song on it, and maybe, just maybe people won't feel ripped off and download the song(s) they want.


Give me a break
By: david winkler , Wed, 01 Jun 2005 21:13:22 GMT

Sony says that piracy is costing them 2/3 of their revenue. That's a load of crap. Piracy is a piece of it. But in my opinion, the high cost of CD's and lack of really good music being put out by big record companies are the biggest reason for their lower revenues.

They need to stop whining and fix those issues. They game has changed, and they need to adapt or die.



Sony's digital rights management
By: Francis Ferguson , Wed, 01 Jun 2005 21:07:24 GMT

I hope consumer reject these DRM efforts. I suspect the real source of revenue loss to the music industry has been the general decline in the quality of popular music and the lack of broadly popular artists. I imagine the 2/3 revenue loss estimate is derived by simply estimating the number of copies made and multipying that number by the price of the CDs. This is ludicrous, of course, since the fact is that there is far more demand for any product at a near zero price (the price of a copy) and full market price. In other words, many, if not most, of the "customers" for copies would be uninterested at full price. Hence, the acutal loss to the recording industry is far smaller. Indeed, what's so different about digital technology. Kids could always make a cassette copy of their favorite records for their friends, and the difference between the quality of the tape and "perfect" digital copies wasn't all the startling. What's new, I suspect, is the technology (driven by greed) to take away customers' fair use rights.


Anti-Piracy
By: EJ , Wed, 01 Jun 2005 21:06:27 GMT

Someone will figure out a way to get by it.


2/3rd's of of its revenues
By: nobody important obviously , Wed, 01 Jun 2005 20:45:17 GMT

come on now, thats just stupid media hype. They're nothing but an old school relic of corporate dominance in a market they thought and hoped they could control for the rest of their lives, that is until the digital revolution. I wonder if the real dinosaurs bucked and thrashed about when they were becoming extinct? Aren't the corporations the ones saying let the consumer market decide what stays and what goes?


Annoyance Factor
By: Andrew P. , Wed, 01 Jun 2005 20:40:54 GMT

Are these people nuts? Haven't they ever heard of analog recording? With suitable equipment, anything you can hear can be recorded and digitized, to any degree of fidelity desired, indistinguishable from the original. Oh, I forgot! Most folks under 20 years of age never heard of vinyl LP records and analog technology. Just because Sony is going out of its way to annoy old codgers like me, remind me not to purchase any of their music CDs.



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