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New Zealanders suffer 'green fatigue', survey shows

Wellington - New Zealanders are suffering  green fatigue  caused by continuous warnings of impending disaster because of global warming, according to a magazine survey reported Friday. Only 3 per cent of 1,000 respondents claimed to be  totally commi...
Posted : Fri, 30 Oct 2009 00:34:32 GMT
By : dpa
Category : Nature (Environment)
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Wellington - New Zealanders are suffering "green fatigue" caused by continuous warnings of impending disaster because of global warming, according to a magazine survey reported Friday. Only 3 per cent of 1,000 respondents claimed to be "totally committed" to saving the planet, while the vast majority said they still used plastic bags, took long showers and drove gas-guzzling cars when they could have walked or used public transport, the Reader's Digest survey found.

The magazine quoted an advertising executive who said "green" was a "damaged brand," and media saturation had led to "green fatigue."

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