Nairobi - Kenya is eagerly awaiting the imminent switch-on of its first fibre-optic cable, which many hope will spark an explosion in high-tech business and boost the East African nation's struggling economy. While many business are yet to work out how best to take advantage of the bandwidth surge, one company is primed to ride the digital wave and steal a slice of India's call-centre market.
Horizon Contact Centres sits on the edge of the traffic-choked road that links the capital Nairobi to the airport and the coast.
On the other side of the highway sit the open plains of Nairobi National Park, where wealthy touristswatch the wildlife. Only a few kilometres away lies Kibera, one of Africa's largest slums, where an estimated one million people live in shacks amid rivers of sewage.
The contrast between these faces of Africa and Horizon Contact Centres could not be more stark.
The building is a glistening temple to technology, with biometric entry systems, an array of electronic backups designed to ensure 24-hour operation and chill-out zones for stressed staff.
Chief Executive Officer Dave Stewart persuaded a consortium of global investors to pump six million dollars into the company, which he is convinced will open up a vital new income stream for Kenya.
Call centres are already well-established in South Africa, while some French-speaking countries in North and West Africa service their former colonial masters. In between, there has been only a void.
The key to the new market is the impending arrival of several fibre-optic cables, which will replace the current satellite technology, not only jacking up internet speeds but slashing costs in East Africa.
"The fibre-optic cable is vital," says Stewart. "Satellite is five or six more times expensive and it is unreliable."
The government-backed TEAMS undersea cable is due to be operational in a few months, followed closely by the Seacom and EASSy cables.
Such is the expectation around the switch-on that President Mwai Kibaki compared it to the completion of the Kenya-Uganda railway line over 100 years ago.
"The economies of the last century were driven by railway connections, the economies of today are largely driven by the internet and other ICT (Information and Communication Technology) links," Kibaki said at a ceremony to mark the arrival of the TEAMS cable in the coastal town of Mombasa in mid-June.
While suspicions abound that the launch was a publicity stunt and that the TEAMS cable has not yet arrived, the excitement over the potential benefits is very real.
The government has an ambitious - many say unrealistic
