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Apple's '1984' named best Super Bowl spot

Posted : Thu, 01 Feb 2007 01:18:00 GMT
By : Business News Editor
Category : US (Business)
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CLEARWATER, Fla., Jan. 31 Apple Inc.'s 1984 TV commercial was named the best Super Bowl spot in the game ' s 40-year history, a Florida communications company said Wednesday. The Jan. 22, 1984, commercial aired in the third quarter of Super Bowl XVIII, launching the Macintosh personal computer.

It showed an unnamed heroine wearing shorts, a tank top and running shoes running through an Orwellian world to throw a sledgehammer at a TV image of Big Brother, suggesting IBM Corp. A concluding message and voiceover said: On Jan. 24, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984.'The commercial, which aired only once, was the best on the basis of impact, sales and viewer memorability, said Bob Circosta, president of a communications company bearing his name. The second-best commercial was Anheuser-Busch Cos. 1989 Bud Bowl, Circosta said. The computer-animated spot featured Budweiser bottles playing a football game against Bud Light bottles. Those two commercials managed to transcend marketing and actually became staples of our American culture, Circosta said.

Copyright 2007 by UPI

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Follow-up
By: Kalama , Sun, 04 Feb 2007 07:45:34 GMT

quoted from ABC "Bear drinks 36 cans of favorite beer

When state Fish and Wildlife agents recently found a black bear passed out on the lawn of Baker Lake Resort, there were some clues scattered nearby. The bear apparently got into campers' coolers and used his claws and teeth to puncture the beer cans. And not just any cans. The bear only drank Raineer beer, leaving cans of Busch untouched.

[from ABCNews.com] "



Too Bad they were regional ...
By: Kalama , Sun, 04 Feb 2007 07:38:01 GMT

In the Pacific Northwest, Raineer Brewing has a series of comercial featuring "Wild Raineers" .... they started out as a fluke, Mickey Rooney & Bom-Bom Kirkman (sp?) ... tey could have been in there with the big one's.


Mac Sucks
By: Dennis Riley , Thu, 01 Feb 2007 22:15:15 GMT

Mac users are dope smoking hippies. They hate the man. Windows has and always will be the best OS. Suck it losers!


...
By: Eric , Thu, 01 Feb 2007 20:16:47 GMT

It wasn't named the best commercial because it was the funniest, it was named the best because of the impact it had. It turned Apple from a barely known company into a major player in the computer world.


Search youtube
By: Brad , Thu, 01 Feb 2007 17:17:17 GMT

Are you too lazy to look it up yourself?

http://www.youtube.com/watch?v=SGrGGWYqqI8


...
By: SomeGuy , Thu, 01 Feb 2007 15:52:23 GMT

Cause if they showed the commercial, you would see it's not the best ever, and that all this is, is some tool blowing sunshine up apples ass.


Dumb ass best ever s***t
By: Doctorwormwood , Thu, 01 Feb 2007 15:00:58 GMT

do I keep having to be assaulted by these dumb ass self important articles about the "best this" or the "best that" fark you, this is the equivilent of some standing up at the party that is the internets and saying " duhhh remember that one commercial?? it was the best ever" WHO CARES !!!


....
By: .... , Thu, 01 Feb 2007 14:53:29 GMT

What about the Bud...wise...bud...wise...er... frogs?


No link?
By: JG , Thu, 01 Feb 2007 13:15:19 GMT

Why is there no link or embedded video of this " best commercial " ?



...
By: Me , Thu, 01 Feb 2007 08:02:32 GMT

I agree.



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