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Australia pins tourism hopes on new campaign, Kidman film

Sydney - Australian tourism officials are hoping that a new advertising campaign linked to the feature film Australia, starring local actors Nicole Kidman and Hugh Jackman, will bring visitors flocking to the continent. Tourism Australia managing dir...
Posted : Wed, 08 Oct 2008 11:15:05 GMT
Author : DPA
Category : Australasia (World)
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Sydney - Australian tourism officials are hoping that a new advertising campaign linked to the feature film Australia, starring local actors Nicole Kidman and Hugh Jackman, will bring visitors flocking to the continent. Tourism Australia managing director Geoff Buckley said Wednesday he hoped the television commercials, one featuring New York and the other Shanghai, would tug at the heartstrings of the international traveller.

"We think it will remind people why holidays are important and that an Australian holiday will give them an experience that will change them, change their lives," he told reporters at the campaign launch in Sydney.

The 50-million-Australian-dollar (32-million-US-dollar) campaign created by Australia film director Baz Luhrmann replaces the failed Where the Bloody Hell Are You? campaign.

It features an Aboriginal boy inviting stres

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