London - Mick Jagger's famous lips have secured a permanent place of honour in a London Museum after the Victoria & Albert Museum snapped up the tongue and lips logo at an auction in the US, it was reported Tuesday. The museum acquired the pop art design for around 51,000 pounds (92,800 dollars) and will place the Rolling Stones logo in its permanent collection.
The enduring image was created by student John Pasche in 1970 and was partly inspired by the distinctive shape of the Rolling Stones' frontman's mouth.
It was first used on the Stones' Sticky Fingers album and has been in continuous use by the band ever since.
Sir Mick, who recently turned 65, approached the Royal College of Art in London in 1969 to help him find a design student after being frustrated by the bland proposals offered by the band's record label, Decca Records.
"The Rolling Stones' Tongue is one of the first examples of a group using branding and it has become arguably the world's most famous rock logo. We are delighted to have acquired the original artwork," said Victoria Broakes of the Victoria & Albert Museum.
