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Ford says Mercury brand important part of line-up

DETROIT (Reuters) - Ford Motor Co's <F.N> Mercury brand is an important part of the automaker's line-up and the company is continuing to invest in the nameplate, Mark Fields, Ford's president of the Americas, said on Monday.
Posted : Mon, 09 Jun 2008 23:57:00 GMT
Author : Reuters
Category : US (Business)
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DETROIT (Reuters) - Ford Motor Co's Mercury brand is an important part of the automaker's line-up and the company is continuing to invest in the nameplate, Mark Fields, Ford's president of the Americas, said on Monday.

"It is an important part of the stable of brands," Fields told reporters at an event promoting the new Lincoln MKS sedan in Garden City, Michigan.

Fields comments follow recent analyst questions on whether Ford would continue to invest in its Mercury brand, which has seen sales fall nearly 7 percent in 2007.

(Reporting by Poornima Gupta and David Bailey; editing by Carol Bishopric)


(c) Reuters 2008. All rights reserved. Republication or redistribution of Reuters content, including by caching, framing or similar means, is expressly prohibited without the prior written consent of Reuters. Reuters and the Reuters sphere logo are registered trademarks and trademarks of the Reuters group of companies around the world.



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