McDonald's will not pass all costs to consumers
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Thu, 22 May 2008 16:08:00 GMT |
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Reuters |
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OAK BROOK, Illinois (Reuters) - McDonald's Corp Chief Operating Officer Ralph Alvarez said on Thursday the world's largest hamburger chain will not pass all of the rising cost of commodities like meat, oil and dairy on to consumers.The company said it remains committed to its low-price dollar menu that offers items like double cheeseburgers for $1.The menu has been popular with cash-strapped customers and has helped drive traffic to stores, which has helped to mitigate margin pressure from commodity costs.(Reporting by Lisa Baertlein; editing by Jeffrey Benkoe)
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