PHOENIX, June 26 AZ-BestWestern-Points
PHOENIX, June 26 /PRNewswire/ -- What do the 1980s and a water cooler
named Corey have in common? For noted YouTube personality and Los Angeles
resident Joel Moss Levinson, both helped him win the grand prize in Best
Western International's Points for Free Video Contest.
(Logo: http://www.newscom.com/cgi-bin/prnh/20030627/BESTWESTERNLOGO)
The contest commemorated the 20th anniversary of the hotel chain's Best
Western Rewards(SM) program, Gold Crown Club International, and winners were
announced today.
Tapping into Gen X office workers' high school nostalgia, the contest
asked entrants to decorate their break room water cooler in the spirit of the
1980s and film a video explaining why it should win them a vacation. Levinson
dressed his water cooler in a stonewashed denim jacket and blond wig, and
composed an original song about the creation he named Corey.
For his efforts, Levinson won 1 million Best Western Rewards(SM) points.
His prize can be redeemed for the equivalent of up to 100 hotel room nights at
Best Western's 4,000 properties worldwide, Best Western's Travel Card, airline
miles, retail gift cards, merchandise ... the list goes on.
Levinson said he will redeem his points for Best Western hotel rooms, and
his next trip is to Estonia.
"It's exciting to know that I can just go to Best Western's Web site, look
up the city I'm headed to, and know I'm going to get a place that's great
-- and use points to pay for it! These hotel points will help me see the
world, make more videos and enter more contests," said Levinson.
Jennifer Delano, a teacher from Coon Rapids, Minn., received the runner-up
prize. Her video explained that her school's break room had been turned into a
classroom, so she decorated the room's overhead projector instead. Her punk
rock creation danced around the classroom and wished for a vacation.
The videos were judged on creativity, humor and consumer vote, and can be
viewed at http://www.bestwestern.com/celebrate20.
"This contest was a fun way to highlight our generous rewards program,"
said Dorothy Dowling, senior vice president of marketing and sales for Best
Western International. "Winners will see first-hand the many ways to spend
their points -- on free room nights, Best Western's Travel Card, frequent
flier miles, merchandise, gift cards and much more."
Since its inception in 1988, Gold Crown Club International has been one of
the industry's most generous reward programs, and one of few programs that is
truly international, offering members the chance to earn and spend points at
more than 4,000 hotels worldwide. It was the first loyalty program with
customized offerings for NASCAR(R), AAA / CAA members and Harley-Davidson(R)
riders and enthusiasts. Today, the program has more than 8.5 million members.
To join the free program, visit http://www.bestwesternrewards.com. Best
Western Rewards(SM) members can earn points toward free hotel stays, dining
and entertainment gift certificates, airline miles and more.
ABOUT BEST WESTERN INTERNATIONAL
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN(R),
providing marketing, reservations and operational support to over 4,000*
independently owned and operated member hotels in 80* countries and
territories worldwide. An industry pioneer since 1946, Best Western has grown
into an iconic brand that hosts 400,000* worldwide guests each night. Best
Western's diverse property portfolio, its greatest strength, stems from a
business model designed to give owners maximum flexibility to address
market-specific needs. Equally committed to the business and leisure
traveler, Best Western recently embarked on a five-year mission to lead the
hotel industry in customer care. Since 2004, Best Western has served as the
Official Hotel of NASCAR(R). For more information or to make a reservation,
please visit http://www.bestwestern.com.
*Numbers are approximate and can fluctuate.
CONTACTS:
Marie Yarroll David Cumpston
Best Western InternationalAllison & Partners
(602) 957-5750(415) 277-4917
marie.yarroll@bestwestern.com david@allisonpr.com
SOURCE Best Western International
