SAN FRANCISCO (Reuters) - Yahoo Inc is in advanced talks to carry Web search advertising from Google Inc as part of a test to evaluate the revenue potential of a broader outsourcing arrangement, the Wall Street Journal reported on its Web site on Wednesday.Citing people familiar with the matter, the report said the discussion was part of Yahoo's pursuit of alternatives to Microsoft Corp's unsolicited takeover bid.Yahoo spokeswomen were unavailable to comment. A Google spokesman declined to comment, saying he was not aware of the story and was not aware if the Wall Street Journal had called his company for comment.(Reporting by Eric Auchard)
(c) Reuters 2008. All rights reserved. Republication or redistribution of Reuters content, including by caching, framing or similar means, is expressly prohibited without the prior written consent of Reuters. Reuters and the Reuters sphere logo are registered trademarks and trademarks of the Reuters group of companies around the world.
