Yahoo introduces Shine, a site for women
|
|
|
| Posted
:
Mon, 31 Mar 2008 05:32:02 GMT |
| By
:
Reuters |
| Category
:
US (Business) |
| News Alerts by
Email ( click
here ) |
|
US Business News |
Home
|
|
|
|
SAN FRANCISCO (Reuters) - Yahoo Inc is introducing a new media site focused on women's daily lives, the latest in a string of sites that include ones for gadget enthusiasts and food lovers, the company said on Sunday.The Sunnyvale, California-based company said the new site, called "Shine," offers nine categories ranging from Fashion &Beauty to Parenting. It syndicates material from popular lifestyle publishers including Conde Nast and Hearst Corp.The site is aimed at roughly 40 million women between the ages of 25 and 54 and aims to make Yahoo more relevant to this demographic, which is highly appealing to brand advertisers.Yahoo's media strategy has been to create consolidated thematic sites designed to appeal to mass audiences. The company introduced Yahoo Tech in May 2006 and Yahoo Food in November 2006. According to market research firm Hitwise, Yahoo Tech ranks in the top five of U.S. technology media sites and Yahoo Food ranks in the top 10 of food lifestyle sites.Yahoo has hired an editorial team to publish original stories on a daily basis as well as to select user blog posts to feature prominently on the site. Shine also offers items from existing Yahoo sites covering food, astrology and health.Yahoo Shine is located at http://shine.yahoo.com/.(Reporting by Eric Auchard; editing by Sue Thomas)
(c) Reuters 2008. All rights reserved. Republication or redistribution of Reuters content, including by caching, framing or similar means, is expressly prohibited without the prior written consent of Reuters. Reuters and the Reuters sphere logo are registered trademarks and trademarks of the Reuters group of companies around the world.
|
|
|
|
|
|
Related News
Five more US bank failures bring total for 2009 to 120
New York - Bank failures in the United States have risen to 120 this year as five more regional institutions were added to the list, the US agency that guarantees the safety of bank deposits said. United Commercial Bank in San Francisco with assets o...
US stocks climb slightly despite double-digit jobless rate
New York - US stocks posted mild gains Friday to end the week as investors shrugged off government figures that put the unemployment rate above 10 per cent. The Labour Department said the jobless rate hit 10.2 per cent in the month of October, the hi...
US joblessness hits 10.2 per cent, highest in 26 years - Summary
Washington - The US unemployment rate surged to 10.2 per cent in October, the highest in 26 years as another 190,000 people lost their jobs, the Labour Department reported Friday. The figure comes after a 9.8-per-cent jobless rate in September and wa...
US joblessness jumps to 10.2 per cent, highest since 1983 - Update
Washington - The US unemployment rate surged to 10.2 per cent in October, the highest in 26 years, as another 190,000 people lost their jobs during the month, the US reported Friday. The figure reported by US Labour Department came after the 9.8 per ...
US jobless rate jumps to 10.2 per cent
Washington - The US unemployment rate surged to 10.2 per cent in October as another 190,000 people lost their jobs, according to US Labour Department figures released Friday. The jobless rate stood at 9.8 per cent in September. Unemployment had been ...
Bulls stop James, edge Cavs - Summary
Los Angeles - The King couldn't deliver in the clutch. Luol Deng and Joakim Noah combined to deny LeBron James a potential game-winning drive in the final seconds as and the visiting Chicago Bulls snapped the Cleveland Cavaliers' three-game winning...
Mortgage lender Fannie Mae posts nearly 19-billion-dollar loss
Washington - US mortgage lender Fannie Mae said Thursday that it would seek 15 billion dollars in federal aid, after posting its ninth consecutive quarterly loss. Fannie Mae reported a net loss of 18.9 billion dollars in the third quarter of 2009, co...
|
|
|
|
|
|
|
|
