BURBANK, Calif., Feb. 4 Hollywood's Walt Disney Studios said it is extending the theatrical run of its new 3-D movie "Hannah Montana & Miley Cyrus: Best of Both Worlds Concert."
The teen concert movie, which also features a special appearance by the Jonas Brothers, earned a three-day take of $29 million.
The film opened in 683 3-D venues Friday and established an industry record -- not only for Super Bowl weekend -- but for a Digital 3-D film opening with a per-screen average of more than $42,000, as well, the studio said.
The movie's run was initially set to last a week.
"Audience reaction for the Disney Digital 3-D presentation of 'Hannah Montana & Miley Cyrus: Best of Both Worlds Concert' has been so overwhelming that we have decided to extend the film's theatrical run," Mark Zoradi, president of the Walt Disney Studios Motion Pictures Group, said in a statement.
"The extra playing time will give more fans a chance to see their favorite performer in an exciting new way that brings the concert experience to life on the big screen. It will also accommodate those fans who want come and enjoy the experience again."
Copyright 2008 by UPI
