LONDON, Jan. 23 A hair care company's British poll suggests the average woman spends $54,047.16 on trims and other hair maintenance costs in her adult lifetime.
The poll, conducted by TRESemme, found the average female respondent in London spends $106,928.80 on hair care -- including the costs of shampoos and conditioners -- during her adult life, while those in the Welsh capital, Cardiff, spend 94,833.70, The Daily Mail reported Wednesday.
The poll found the amount was lowest in the city of Bradford, where women spend an average $41,013.03.
"It's incredible how much money women spend on their hair, but also unsurprising as we know that many women aspire to achieve a salon-like finish," a TRESemme spokesman said.
"Hair is such an important aspect of our appearance and having stylish locks can really make you look and feel good about yourself," he said. "Professional women will no doubt consider hair as a very important part of their image."
Meanwhile, the poll suggests the average British man spends only $24,787.40 on hair care during his adult life.
Copyright 2008 by UPI
